Italian chocolatier Venchi has unveiled the Travel Retail Collection with a refreshed visual identity and a curated assortment of travel retail exclusives.
The collection is launching in European travel retail from May ahead of a wider global roll-out later this year. It will be showcased at the TFWA Asia Pacific Exhibition & Conference (Stand 2-T2) and supported via activations across key airports.
Building on more than 145 years of Italian chocolate-making heritage, the renewed collection combines Venchi’s signature recipes with updated packaging and a refined assortment strategy.
Central to the launch is a renewed visual identity inspired by nature, featuring rich colour palettes, floral motifs and a contemporary packaging design. Each colour world guides travellers through the range, while the clearer visual structure enhances recognition and ease of navigation.
Among the highlights is the Travel Exclusive Pistachio Gift Box. It brings together three pistachio flavours in a dedicated format.
Also featured is the Maxi Book Assorted Gift Box, a book-inspired gifting concept containing individually wrapped chocolates. The assortment includes selections from Venchi’s Chocoviar and Cremino ranges, offering a mix of textures and flavour profiles.
Venchi has taken a deliberate approach to the collection’s revamp. Single-flavour collections offer clarity, while assorted formats create room for exploration and sharing. Bestsellers anchor the range, while the renewed identity gives a more cohesive and elevated presence.
According to Venchi, the collection aligns with the way it presents itself to travellers: “refined, generous and unmistakably Italian.” It emphasises ingredient-led craftsmanship featuring dark chocolate, pistachio and hazelnut profiles. It is palm oil and gluten-free and without artificial additives, while also including a broad plant-based offering.
Venchi Head of Wholesale EMEA Sara Schiavon commented: “Traveller appetite for high-quality, authentic chocolate on-the-go remains insatiable. Today’s travelling consumers are seeking artisanal snacking, indulgence and gifting options and Venchi is well-placed to meet these growing needs.
“The launch of the Venchi Travel Retail Collection reflects both the strength of the momentum in our business and our ongoing investment in travel retail. In the collection, we have curated a distinctive offer that strengthens our brand presence, elevates the shopping experience, and speaks to the way travellers discover and gift premium chocolate today.” ✈
Coming soon: The TREX Factor The Moodie Davitt Report has launched a breakthrough business-to-consumer (B2C) video series called The TREX Factor, focused entirely on travel retail-exclusive (TREX) products. Filmed by our acclaimed Shenzhen-based Moodie Davitt STUDIO division, the series will be shown in multi-lingual form (led by, but not limited to, Chinese and English) on the Moodie Davitt STUDIO YouTube platform with tailored versions on Xiaohongshu (Little Red Book/Red Note), Douyin (抖音), Instagram, LinkedIn and our dual WeChat platforms. The TREX Factor launches in early May. Brands or retailers wishing to participate should contact Martin Moodie at Martin@MoodieDavittReport.com |
