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The Rémy Martin VSOP Frozen promotion will feature at high-profile airport locations worldwide |
INTERNATIONAL. Rémy Cointreau Global Travel Retail has created a new Rémy Martin VSOP Frozen promotion, where the Cognac brand is served chilled at -18C at key airport outlets from a specially created Rémy Ice Boxx.
The activation includes not only tastings at a special cocktail bar but also standalone ice-theme displays and a Rémy Martin VSOP Chill Sleeve gift with purchase to keep the cognac chilled longer once removed from the freezer.
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The brand is served from a specially created Rémy Ice Boxx |
The activation is an extension of the Rémy Martin VSOP Frozen initiative which was first trialled three years ago. It is being rolled out in high-visibility airport locations in Abu Dhabi, Argentina, Canada, Germany, Singapore, Turkey and the US in the run-up to Christmas with more airport, ferry and border shop outlets due to come online next year.
Rémy Cointreau Global Travel Retail Marketing Manager Laurent Cosson said: “The Rémy Ice Boxx is creating a real buzz in the stores as customers share a new tasting experience. Freezing the Rémy Martin VSOP enhances the aromatic smoothness of the Cognac giving it an entirely different and very exciting profile. We are suggesting to consumers that they can enjoy Rémy Martin VSOP frozen, neat or with a selection of mixers and fruit juices.”
Rémy Martin VSOP Frozen is part of a global campaign with similar tastings using the Rémy Ice Boxx in trendy bars and high end lounges in the domestic markets of France, UK and the US.
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