Revlon has updated its best-selling lipstick sets and will showcase them at the upcoming IAADFS Duty Free Show of the Americas (booth 623).
The Revlon Super Lustrous Lipstick travel retail-exclusive sets (three pack, five pack and Lipcube) have been revamped to celebrate the eighth anniversary of the Revlon Super Lustrous Lipcube. All three sets feature new packaging and new shades and finishes.
The newly named sets – The Nudes, The Essentials and The Collection – will be available in travel retail from May.
Revlon Vice President Global Travel Retail Brand Marketing Mary Beth Mazzotta commented: “Our Revlon Super Lustrous Lipstick sets are the number one franchise for Revlon in travel retail and a customer favourite. The Americas is an important market for Revlon Travel Retail, so we are delighted to be launching the three revamped sets at the IAADFS show.”
Revlon Super Lustrous Lipcube – The Collection comprises nine full sized lipsticks infused with ‘mega-moisturisers’. Lipsticks come in crème, pearl and sheer finishes.
Revlon Super Lustrous Lipstick – The Essentials features five full sized lipsticks in bold shades.
Revlon Super Lustrous Lipstick – The Nudes is a collection of three nude shades.
The company will also be introducing the limited-edition Revlon Super Lustrous Lipstick – Pinks & Corals set in Orlando.
Revlon and Elizabeth Arden are sponsoring the IAADFS Cocktail, Gala Dinner and Club Americas.
