Stena Line affiliate company R&F Travel Retail has expanded its travel retail spirits offer with value-focused twin packs featuring Gordon’s London Dry Gin and Captain Morgan Spiced Rum.
Developed for travel retail, the packs contain two 1-litre bottles, assembled by R&F Travel Retail to combine well-known spirits brands with a compelling value proposition for travellers.
The launch underscores the role of value-led offers in driving engagement and sales within space-constrained travel retail environments.
R&F Travel Retail Product Manager Beverage Rodrigo Guarachi said, “Expanding our multi-pack offering together with our supplier Diageo is a natural step in strengthening our value proposition in travel retail.
“By combining strong, well-recognised brands with formats that meet traveller expectations, we can deliver solutions that bring added value to travellers and perform well for our customers.”
The initiative also underscores the role of strategic partnerships collaboration between retailers and global suppliers in advancing the travel retail sector.
Diageo Head of Cruise & Airlines Emily Lively said: “Consumer behaviour is constantly evolving, and attention in-store is harder to win. With these twin packs, R&F Travel Retail is giving travellers a compelling reason to stop, engage and ultimately purchase within the spirits category.” ✈
