German chocolatier Ritter Sport is releasing the Mini Rainbow Crunchies Tower 250g Limited Edition exclusively with Dufry. The launch programme runs through the summer and early autumn at Dufry stores worldwide.
The travel retail-exclusive product includes 15 mini Ritter Sport bars with colourful chocolate buttons made of whole milk and white chocolate.
Ritter Sport International Key Account Manager Global Travel Retail Jan Bessel said, “We are currently pushing limited editions in travel retail to underline our chocolate expertise and emphasise Ritter Sport’s innovative DNA. Limited editions and exclusive products are the perfect way to trigger additional buying impulses amongst consumers.
“Whether for sharing, giving away or self-indulging, the new Mini Rainbow Crunchies Tower will be a valuable addition to the Dufry confectionery assortment. It was great to partner with Dufry on this exclusive article.”
Dufry Global Category Manager Confectionery Bruno Stäuble commented: “Offering Dufry exclusives is an increasingly important element of our company philosophy, and this is as true of confectionery as it is of other sectors. Ritter Sport is a well-established brand within the Dufry portfolio, and we are pleased to be working with them on this collaboration.”
Chocolate bars in the Mini Rainbow Crunchies Tower 250g Limited Edition are made with natural and sustainable ingredients. The brand utilised fruit and plant extracts for colouring the product and steered clear of glossing agents. The cocoa used in the bars comes from 100% certified sustainable sources. ✈
