German chocolate company Ritter Sport will introduce a Taste the World travel retail edition, along with its Discover Ritter Sport airport concept, at the upcoming TFWA Exhibition in Cannes [Mediterranean Village N18].
Along with highlighting new products for 2023, the family-owned company, which is now in its third generation, will also underline its commitment to sustainability.
As reported, Ritter Sport launched a major World of Chocolate concourse activation at Frankfurt Airport in partnership with Media Frankfurt last month.
The colourful, month-long campaign – with the tagline #DiscoverRitterSport – showcased the brand’s sloth mascot Don Choco. The promotion was designed to continue the brand’s sustainable campaign message, launched first at Zürich Airport in June.
Mirroring the airport campaign, the Cannes presentation will include a digital screen and sampling installation featuring Ritter Sport ‘infotainment’ to help exhibition visitors discover their favourite flavours. The campaign also outlines the brand’s steps towards carbon neutrality via the QR code-accessible ‘incredible journey of Don Choco’ experience.
Ritter Sport Travel Retail said its Cannes mission is to highlight the brand’s carbon-neutral ethos. “This is an important message for sustainability-aware global consumers and travel audiences, particularly in the context of air travel.”
Ritter Sport Managing Director Travel Retail Jan Pasold commented: “The Discover Ritter Sport airport activation and brand experience has been a significant investment for Ritter Sport in 2022.
“We have worked very hard to bring together the key elements that the company stands for. Notably, this includes the 30 years of sustainability embedded within the DNA of our brand and the quality of our chocolate which uses only the very best ingredients.
“We have seen great success with our recent activations in Zürich and Frankfurt; the campaign reach has far exceeded our expectations. Our goal is to roll out this holistic activation, working with key retailer and airport partners, and spread the word about Ritter Sport with the help of Don Choco telling our story around the world.”
Following the introduction of a successful travel retail design and packaging relaunch in 2021, Cannes will also see two major new launches for 2023.
Ritter Sport’s gifting-focused Taste the World Limited Edition 100g bar will be available as a travel retail edition for the first time in 2023.
The new Taste the World Tower includes 5 x 100g Ritter Sport Limited Edition square bars, presented in a colourful gift box with a travel-inspired design. Flavours have been developed to offer consumers a ‘taste journey around the world’. They include the ‘Hola Amigos’ Crispy Banana flavour to echo lush rainforests, ‘Hi There’ Salted Caramel to evoke a US road trip and the top seller ‘Buenos Dias’ White Mango Passion Fruit, which represents the tropical environments of Costa Rica.
As an extension of the Ritter Sport Mini Tower range, a new fresh flavour mix-in taste and colour is also set to launch next year.
The 250g Mini Tower includes 15 mini bars in five different flavours to offer a mix of fruity, milky and crunchy textures. Ritter Sport’s top flavours are featured, including Strawberry Yogurt with real fruit pieces, Strawberry Yoghurt Crème, Crunchy Rice Crisps and Mini Alpine Milk. Other flavours featured are Mini Fine Milk Chocolate, which has a high content of fine cocoa from Peru, Crunchy Mini Cornflakes and Mini Butter Biscuit.
“Ritter Sport has been providing bright splashes of colour in the confectionery landscape since the 1970s and has been committed to sustainable cocoa farming since the 1990s,” Pasold said.
“We are steeped in family tradition, but we never stop innovating and never stop progressing. This year in Cannes, our stand will perfectly reflect our commitment to travel retail and our passion for sustainable progress.
“We are very much looking forward to welcoming our customers, friends and colleagues to our stand this year.”
Footnote (1): The Moodie Davitt Report’s portfolio of titles included Confectionery Curated, published in association with Mondelez. It offers a regular selection of stories focused on the key confectionery category in travel retail and beyond.
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Footnote (2): The Moodie Davitt Report has launched an e-newsletter, Sustainability Curated, in association with L’Occitane. It offers a curated selection of key sustainability stories in travel retail and beyond.
To subscribe free of charge please email Kristyn@MoodieDavittReport.com headed ‘Curated Sustainability’. All stories are permanently archived on this website. If you would like to be added to its mailing list (or to those for any other Moodie Davitt titles), please click here.
