FRANCE. Storck Travel Retail is set to present its key brands and channel exclusives, including top-sellers merci, Toffifee, Knoppers, Riesen and Werther’s Original as it returns to the upcoming TFWA World Exhibition in Cannes (Mediterranean Village, P9).
The showcase is designed to strengthen the brand’s global footprint amid market challenges, featuring a sponsorship of the TFWA Lounge with its popular Knoppers wafers.
Storck Travel Retail Managing Director Andy Mutton said, “TFWA World is the ideal event to deepen partnerships and extend our network.
“We’re strengthening our existing business while increasing our focus on new markets. Our partnership with B&S King of Reach in Latin America is just one example of targeted market expansion.”
Storck leverages its key brands to showcase travel retail-exclusive products, underlining the continued importance of trusted names in confectionery.
Ranking as the fourth most popular boxed chocolate globally, merci showcases premium quality and design through its bean-to-box production process.
merci chocolates are available in eight varieties: Chocolate, Coffee & Cream, Hazelnut – Almond, Hazelnut – Creme, Marzipan, Dark Cream, Dark Mousse and Praline – Creme.
Targeting gifting and personalisation, Merci’s travel-exclusive packs feature messages, including ‘You’re Amazing’ and ‘Great to See You,’ highlighting their premium packaging and product quality.
Toffifee, listed among the top ten boxed chocolates globally (Euromonitor, July 2025), pairs caramel cups with whole hazelnuts, smooth hazelnut cream and chocolate, for a shareable treat.
The travel retail-exclusive range features distinctive bronze-coloured packaging in 200g and 400g formats.
Werther’s Original, the world’s leading caramel brand since 1909, combines traditional craftsmanship and natural ingredients. Its travel retail-exclusive Caramel Favourites 605g sharing pack is designed for gifting and sharing.
The brand’s Caramel Popcorn debuted last year in travel retail as a resealable 624g pouch, providing travellers with a fresh flavour and textured experience.
Knoppers features a layered wafer with chocolate-nut spread, crunchy hazelnut pieces and creamy milk filling. The travel edition offers 15 individually wrapped wafers for on-the-go snacking.
Another classic, Riesen is made with dark chocolate toffee blended with Gavoa Cocoa and comes in a travel retail-exclusive 66-piece pack.
Mutton added: “We are very fortunate to have well-known and globally trusted brands in our portfolio. They balance heritage and quality – exactly what the traveller needs from the confectionery category.” ✈
