USA. Ritter Sport is returning to IAADFS Summit of the Americas (14-17 April) this year with a product portfolio tailored for the Americas travel retail market.
The German chocolate company will exhibit channel exclusives on the Otis McAllister stand (booth 201) at Palm Beach County Convention Center, Florida.
Ritter Sport Vegan Tower (500g), initially unveiled at the TFWA World Exhibition in 2023, is now making its debut in the Americas. The product selection has expanded from three to five varieties.
The newest additions include Crunchy Almond and Crispy Cookie, joining existing flavours Salted Caramel, Smooth Chocolate and Roasted Peanut.
Travel retail-exclusive Ritter Sport Tasty Vibes Summer Selection Tower will also be on display, offering new flavours and a revamped design concept. The flavours include Chill Out Creamy Milk, Groovy Crunchy Pretzel and Funky White Lemon.
Tasty Vibes includes five Ritter Sport Limited Edition Tasty Vibes (100g) square bars. Its limited-edition packaging features three dancing graphic figures.
Ritter Sport has also modified its Choco Cubes assortment to add a travel retail-exclusive Fruity Yogurt Pouch featuring three varieties: Yogurt, Blackcurrant Yogurt and Strawberry Yogurt.
The Ritter Sport Choco Cube bag contains a mix of 20 Choco Cubes. The chocolates, presented in a paper-based bag, contain no artificial colouring or flavouring.
The company noted that in hopes of growing its presence in the Americas, Ritter Sport has been expanding into new markets, including Canada where it initiated operations in early 2024.
At the same time, Ritter Sport is enhancing its presence in existing markets by bolstering visibility and availability through strategic partnerships with key retailers.
Ritter Sport International Key Account Manager GTR Jan Bessel said: “In 2023, our business unit achieved notable success. Apart from promising financial results, it was particularly rewarding to observe our global partners expressing their confidence in Ritter Sport’s importance within the category.
“We can see that our strategy focusing on our travel retail-exclusive range is working well, and we plan to carry this forward in 2024. Nevertheless, recent developments in raw materials are presenting challenges for 2024 and the foreseeable future which must be approached with care and precision.
“The Summit of the Americas presents a remarkable opportunity to engage with partners and fellow brands. This face-to-face interaction is invaluable for grasping the nuances of the current market landscape. This understanding will facilitate mutual growth in one of Ritter Sport’s key expansion markets.” ✈
