Mars Wrigley International Travel Retail has unveiled M&M’S first limited-edition collection with Crocs, launching in travel retail in early 2026.
The partnership brings together the brands’ playful, creative spirit with a collection that blends M&M’S distinctive identity with Crocs’ comfort.
Mars Global Portfolio Vice President and General Manager, Global M&M’S Ecosystem Alyona Fedorchenko said: “It has never been more important to keep fans at the heart of how a brand comes to life. This collaboration allows M&M’S to surprise and delight our fans with an unexpected, unique fashion statement that infuses the power of fun in every step.”
The collection offers two Crocs clog designs, reflecting M&M’S vibrant colours and playful character, created for both comfort and standout style.
The M&M’S Classic Clog is adorned with an allover M&M’S mix graphic and four Classic and Peanut bag-themed Jibbitz charms, with extra space for personalisation. The heel straps include two M&M’S logo Jibbitz charms for added detail.
Available in women’s sizes, the M&M’S Bae Clog features glitter detailing, M&M’S Jibbitz charms and the brand’s ‘M’, blending fun design with all-day comfort and a raised platform heel.
The limited-edition M&M’S Spokescandy Jibbitz 7-Pack includes one charm for each M&M’S spokescandy character, allowing fans to personalise their Crocs.
Crocs Senior Vice President and Chief Marketing Officer Carly Gomez said: “Crocs and M&M’S are both unapologetically bold and full of personality. Together, we’ve created a collection that’s as expressive as the fans who wear it – creating a more comfortable world through imaginative style.” ✈
