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The market-leading Russia Standard is now available in over 50 markets | |
RUSSIA. Leading premium vodka brand Russian Standard has named Dmitry Shirshov as its new Vice President of Marketing & Sales. Shirshov will be responsible for key marketing initiatives and sales development for the Russian Standard Vodka portfolio of brands – Russian Standard Original, Russian Standard Platinum and Imperia – as well as for the premium brands imported into Russia by the company’s distribution arm, Roust Inc.
Shirshov’s primary duties will involve integrating the group’s marketing efforts and developing a consistent sales system across Russian Standard’s global footprint.
“I have always admired Russian Standard’s entrepreneurial spirit and ambition to transition from the category leader in Russia to the global leader in the premium vodka market,” said Shirshov. “I am very enthusiastic about the opportunity to work with the Russian Standard team both internationally and at home in Russia, where the company’s agency brands are market leaders.”
Carlo Radicati, Chief Executive Officer of Russian Standard’s alcohol businesses, said, “We are excited to welcome Dmitry onto our team. His energy and experience in marketing and sales development will be critical to the continued international growth and success of our brands. I am confident he will do very well in his new role and be instrumental in the development of our company. ”
Before joining Russian Standard, Shirshov worked for three years as Brand Development Director at Scottish & Newcastle, where most recently he was responsible for the international business development of the S&N cider portfolio (Strongbow, Bulmers) and Foster’s European brand management.
He also served as Brand Development Director responsible for the Asian region of S&N (including China, India, Vietnam) from 2005-2006. From 2002-2005, Shirshov worked as Marketing Director of VENA Brewery – part of Baltic Beverages Holding. In addition to that role, in 2005 Shirshov served as a Project Team Leader during the consolidation project of the Russian business of BBH into a single structure under Baltika Brewing Company.
He also served as Sales & Marketing Manager of Baltic Beverages for Russia in 2001-2002. His earlier work included marketing roles at Mars and RJR Tobacco.
Dmitry Shirshov has a degree in Economics from Moscow State University and an MBA from The Ohio State University.
Russian Standard Vodkas are currently available in over 50 markets worldwide. In the last year Russian Standard Vodka has launched in key new markets such as Greece, Ireland, France and the UK. Additional launches are planned throughout Asia and South America in 2008.
About Russian Standard Vodka
The Russian Standard vodka portfolio dominates the premium segment in Russia with a 60% market share and sales of over 1.9 million cases per year in Russia and over 50 export markets across Europe, the US and Asia. Roustam Tariko, the founder of Russian Standard, introduced Russian Standard Original in 1998 as the first authentic Russian premium vodka. Two years after launch, sales of Russian Standard Original surpassed all imported premium vodkas on the Russian market, leading to broad international expansion and the launch of Russian Standard Platinum in 2001, and Imperia Vodka, the company’s luxury brand, in 2004.
About Roust Inc.
Founded in 1992 by Roustam Tariko, Roust Inc. is among the country’s leading importers of premium spirits, including Campari, Grant’s & Glenfiddich, Remy Martin, Piper Heidsieck, Cinzano and Jagermeister.
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