SOUTH KOREA. Shilla IPark duty free, the HDC Shilla Duty Free joint-venture retailer, has enhanced its online shopping range by adding Kenzo and Polo Ralph Lauren to its brand line-up at www.shillaipark.com.
The retailer said it is on its way to becoming an online/offline marketing company that offers consumers a range of shopping benefits. As reported, Shilla IPark opened on 24 December 2015.
Fashion Luxury Merchandising Director Lee Yoon-bum said that the online brand offer is increasingly focused on items that can express individuality even in luxury shopping. “In addition to providing convenience for enjoying everything you need through one-stop shopping by category expansion,” he said, “we are trying to offer differentiated satisfaction through exclusive brands such as Mulberry, All Saints, A. Testoni and Polo Ralph Lauren, which opened in August. ”
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Shilla IPark plans a range of online summer shopping promotions for outbound travellers. These include prize draws for holidays and gifts and an ‘I Love Summer Sale’, which will offer up to 70% discounts on Vivienne Westwood, Marc Jacobs, Coach, Tori Birch, Michael Kors and other fashion luxury brands.
