SOUTH KOREA. Shinsegae Duty Free has unveiled two emerging Korean beauty brands, Portré and TOCOBO, in Incheon International Airport Terminal 2.
The brands revealed their first offline stores on 25 November at the exclusive ‘Shinsegae Zone’ in the west wing of the terminal; an area dedicated to makeup and fragrance.
The brands have also launched on Shinsegae Duty Free’s online platform.
Portré offers specialised nail-focused products. Its hero Nail Nouveau Juice range features 20 vivid shades and a U-shaped brush that ensures precision application. The brand’s full lineup includes lip balms, glosses and sunscreens.
It has also recently launched the Pure Glacée Lip Gloss which offers a glossy, non-sticky formula and comes in distinctive asymmetrical packaging.
TOCOBO is a vegan-certified derma cosmetics brand which has gained traction since debuting on Shinsegae Duty Free’s online platform on 7 November.
Product highlights include its best-selling suncare range, alongside seasonal items such as lip balms and lip masks. The lip masks boast hydrating properties and come in sleek compact packaging ideal for travellers.
To celebrate their debuts, Portré and TOCOBO are offering special promotions exclusively for travellers at Incheon Airport.
Shoppers who tag Portré and Shinsegae Duty Free on their Instagram Stories and show proof in-store receive a mini Water Veil Sunscreen. In addition, travellers who purchase the Nail Nouveau Juice receive a complimentary hand cream. For a minimum purchase of US$25, customers receive a set of three mini sunscreens.
TOCOBO is offering a complimentary gift bag containing cleansing oil and foam. Customers who buy two or more lip products receive a free sunscreen, while purchases over US$50 are rewarded with a deluxe Toner Mini Duo.
A Shinsegae Duty Free representative commented: “As both Portré and TOCOBO chose Shinsegae Duty Free for their first official offline stores, we aim to leverage our reputation to boost their brand recognition.
“Shinsegae Duty Free actively supports K-beauty SMEs (Small to Medium Enterprises) and their global expansion, continuing to serve as a vital bridge for introducing Korean beauty to the world.” ✈
