Our regular feature celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.
CHINA. The Moodie Davitt Report has partnered with airport advertising powerhouse Dynamic Winning Partners (DWP) to welcome visitors to the third China International Consumer Products Expo (Hainan Expo) this week with an impactful campaign at Haikou Meilan International Airport.
The bi-lingual campaign, themed ‘The global voice of duty free & travel retail’, features in multiple high-visibility locations at the Haikou gateway. The visual features a cover image of The Moodie Davitt Report’s acclaimed digital eZine dedicated to the cdf Haikou International Duty Free Shopping Complex alongside the QR code and logo of our popular WeChat platform.
“We are thrilled to communicate our commitment to China and our support of the Hainan Expo through this high-impact campaign in association with such a vibrant communications specialist as Dynamic Airport Partners,” said The Moodie Davitt Report Founder & Chairman Martin Moodie.
“We have long believed in the power of airport advertising as a hugely effective way of reaching out to both an existing and new consumer base. This campaign – a first for any travel retail media – reinforces our identity in our number one market.”
Dynamic Winning Partners Media Group (www.dwp123.com.cn) is one of China’s and Asia’s most dynamic advertising, media and communications groups. Founded in 2005,
it has nine branches across China and delivers brands a wide array of 360º marketing solutions domestically and abroad, These include brand insight, creative production, communication strategy, global outdoor media operations, plus digital, creative and content marketing solutions. 
 This feature forms part of our new Sight Lines section, dedicated to the world of airport and other travel-related Out of Home advertising and communications. It takes the same name as a successful ezine of the same name we published from April 2019 until the pandemic brought much of world travel to a halt. We are delighted to restore it, initially in column form, as the airport advertising sector bounces back with encouraging speed and vigour. All stories are archived under ‘Airport Advertising’ on the home page drop-down menu under ‘Other Revenues’. Nowhere do the worlds of aviation and advertising converge more than in airports, often to riveting effect. Given how airports serve a crossroads of humanity, across geographies, cultures, religions, ages, advertising serves as a kind of Esperanto of the travel and communications world, a universal language that speaks to a population constantly on the move. Digitisation, once viewed as a threat to traditional airport advertising as millions of consumers looked down at their mobile devices rather than ahead (or up) at traditional advertising formats, has proved instead to be a positive game changer. Airports companies (and other travel infrastructure operators) and their concessionaires are increasingly deploying the flexibility and targetability of digital communication with thrilling impact. We’ll be devoting extensive coverage to this once again burgeoning sector with a surprise or two along the way. To borrow from both journalistic and advertising parlance, watch this space. * Send us your Out of Home advertising and communications stories to Martin@MoodieDavittReport.com |
