US. Smashbox Cosmetics has unveiled three travel retail exclusive sets called Beauty To Go. They began rolling out in the channel worldwide in March/April.
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Smashbox Cosmetics’ Mega Eye Palette and Photo Finish travel retail exclusive sets | |
“The contents of these sets have been carefully chosen, as they comprise best-seller items at Smashbox,” noted Vice President/Managing Director for Asia Pacific and Global Travel Retail Marie-Clothilde Brulé. “This is going to be a year of travel retail for Smashbox, because from Asia to Europe to the Middle East we’re expanding that segment “¦ even if we are in a few little outlets.”
The Mega Eye Palette features 12 eye shadows, four cream eye liners and a mini Photo Finish Lip Primer. Also included is Smashbox’s step-by-step “Get-the-Look” book, which helps consumer to create a wide variety of different effects.
The second set features Smashbox’s best-selling Photo Finish Foundation Primer, in both full and travel sizes.
The third set comprises some of Smashbox’s newest products, notably a roller ball duo. The Heartbreaker roller ball fragrance is said to deliver an alluring floral/spicy scent, while the roller ball gloss gives lips a shimmering pink pout.
