US. Another new vodka flavour from Reno, Nevada-based Van Gogh Vodka- represented by Imagination Unlimited International (IUI) – adds to its history of innovative flavours.
The super-premium vodka brand known for its natural flavours has created a new Melon Vodka. The new flavour uses 20 ripe cantaloupes, honeydew, and watermelons in every 75cl bottle. The just-released Coconut Vodka (pictured below) is also gaining new distribution in duty free.
Awarded four out of five stars by industry tastemaker, Paul Pacult, editor of The Spirit Journal, the new melon flavour was described recently as “another flavoured vodka triumph.”
“As with all Van Gogh flavoured vodkas, the key aromatic elements are the underlying balance and subtlety,” said the drinks industry expert.
Luctor International with Van Gogh Vodka now has nine flavours on the market: Citroen, Oranje, Wild Appel, Vanilla, Dutch Chocolate, Raspberry, Pineapple, Melon and Coconut. Van Gogh Vodka distinguishes itself as the industry leader in creating naturally flavoured vodkas, vodka-based liqueurs and Van Gogh Gin – all imported from the Netherlands. Liqueur flavours include: Sour Apple, Dutch Chocolate Raspberry, Chocolate, Vanilla, two Triple Secs (30 and 80 proof) and Melon.
Van Gogh said it had a record year in 2003, increasing sales by +40 %. More new flavour announcements are expected later this year as the company gears up to meet the demand of a growing marketplace for flavoured vodkas and creative martinis.
“With the new melon flavour, we have created a new masterpiece, the perfect ripe melon taste that allows everyone to create and demand the ‘better martini’,” said David van de Velde, founder of Van Gogh Vodka. “With more flavours than any other brand in the world, we are constantly looking for new innovative flavours. Using the best ingredients that create the best products leads to the ultimate martini experience.”
Van Gogh was the first company to create a melon vodka and has created over 3,000 unique martini recipes, providing a martini for any mood or occasion.
Travel retail enquiries to Lars Johansson at IUI on e-mail: lars@IUIbrands.com or telephone +1-540 552 3355 or visit the IUI stand number 1201/1202/1204 at the IAADFS show in Orlando.
