SSP to partner with BrewDog for launch at London Gatwick

UK. SSP Group has formed a partnership with independent craft brewer Brewdog to bring the brand to airport and rail locations in the UK in coming years. The first outlet is scheduled to open at London Gatwick Airport in December.

The bar will feature BrewDog’s signature design elements, including Zoom pods where guests will be able to work and order food to their seat via a QR code, and a photo booth that captures the BrewDog experience at the airport. A game space will provide further entertainment.

Visuals of the BrewDog unit as it will appear at London Gatwick later this year

A menu tailored for Gatwick will feature classic BrewDog dishes such as chicken wings, as well as a twist on some popular dishes. Guests can enjoy the choice of rare and exclusive beers sourced from BrewDog’s extensive beer programme. The bar will also carry BrewDog’s alcoholic and low-alcohol drinks menu, which includes include spirits, cocktails, wines, soft and hot drinks.

SSP UK & Ireland CEO Kari Daniels said: “BrewDog is a globally renowned brand with an incredible back story and huge potential to do well in the travel space. It’s a brilliant next step in our growth to help BrewDog build their brand in the UK travel market, and we’re confident that our shared values and combined expertise will pave the way for a successful partnership. London Gatwick, which is a truly international airport and welcomes a particularly relevant passenger demographic, is an excellent starting place for our adventure together.”

SSP plans to extend the BrewDog travel estate to other UK air and rail locations

BrewDog CEO James Watt said; “SSP completely gets our aspiration to bring fun to the airport, and has the operational expertise to deliver our brand in what can be a challenging environment. We’re always looking to reach new customers, and working with SSP gives us a great opportunity to bring BrewDog to travellers across the world.”

London Gatwick Chief Commercial Officer Jonathan Pollard said: “We are delighted to be welcoming BrewDog’s first London airport bar later this year. BrewDog is a fantastic brand and one which I’m certain will be well received by London Gatwick passengers.

“Alongside offering a range of exclusive craft beers and an airport-specific menu, the BrewDog outlet will provide some really exciting experiential activities for passengers, such as Zoom pods and photo booths, ensuring there is something suitable for everyone at London Gatwick, whether travelling for leisure or business.” ✈

Note: The Moodie Davitt Report publishes the FAB Newsletter, which features highlights of openings, events and campaigns from around the world of airport and travel dining. Please email to subscribe.

The company also hosts The Airport Food & Beverage (FAB) + Hospitality Conference & Awards, which will take place on 12-13 September in Bangkok, Thailand after a four-year COVID-driven absence. Notably, FAB’s remit has been extended this year to feature wider airport hospitality services, including hotels and lounges.

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