To celebrate the resurgence of the Moscow Mule, Stoli Vodka has launched Stoli Ginger Beer, a mixer specifically developed for the classic cocktail.
The Moscow Mule, made popular in the 1950s, is a distinctive drink made from three ingredients – vodka, ginger beer and lime – and served over ice within its iconic copper mug.
“As the original premium vodka brand, we saw the opportunity to make the Moscow Mule our own,” said Stoli Group USA Sr. Vice President of Innovation & Trade Marketing Michael Oringer.
“Stoli Ginger Beer is the first mixer to take advantage of the rapidly rising Moscow Mule trend. Its bold taste, made with pure cane sugar and real ginger extract, was expertly blended to complement the smooth and robust flavour of Stoli vodka, delivering the perfect Mule serve,” he added.
 |
Stoli Ginger Beer is the first mixer to take advantage of the rapidly rising Moscow Mule trend, says Stoli Group USA Sr. Vice President of Innovation & Trade Marketing Michael Oringer |
To launch the new Stoli Ginger Beer, Stoli is inviting consumers to salute the Stoli Moscow Mule using the hashtag #RaiseYourMule. The campaign, launched in the USA, calls on consumers to trade in their usual drink for the spicy kick of a Stoli Moscow Mule – and join the revival of this cocktail in its signature copper mug.
Stoli Group Chief Marketing Officer Marco Ferrari added: “This a fantastic innovation project generated in the USA that we will extend to several global markets in the near future. A truly bold initiative that drives a relevant drink strategy for Stolichnaya and affirms the brand’s pioneering spirit.”
Stoli will take its Mule campaign trail across the country to engage fans with over 330 managed bar events across 12 markets including Boston, Chicago, Dallas, Denver, New York, New Jersey, Philadelphia, Miami, Washington DC, and Northern and Southern California. Over 17,000 people are expected to receive samples of the cocktail in addition to Stoli-branded copper mugs and recipe cards. Fans are encouraged to share their photos using the hashtag #RaiseYourMule on the Stoli Premium Vodka Facebook and Twitter pages.
Stoli Ginger Beer will come in a four-pack and will be available in leading retail outlets and on premise locations.
