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Stolichnaya Gala Applik is the latest flavour addition to SPI Group’s premium flavoured vodka portfolio |
LUXEMBOURG. SPI Group, the owner of Stolichnaya Vodka, has introduced the newest flavour addition to its premium portfolio: Stolichnaya Gala Applik.
Stolichnaya Gala Applik offers a fresh red apple taste with a hint of citrus. “The apple, also known as the forbidden fruit, has a long reputation for creating a stir and is sure to make its mark in the flavoured vodka category,” said SPI Group.
“Stoli Gala Applik complements our existing brand mix and reinforces our place as the pioneer in flavoured vodkas,” said SPI Group Partner Andrey Skurikhin.
“We believe that vodka enthusiasts will be eager to try this intriguing new flavour, the tenth in our innovative portfolio of flavours.”
Gala Applik is a naturally flavoured apple vodka distilled from Russian grain and clear natural water. Gala Applik offers a more subtle, interesting flavour profile than sour apple drinks, the company claimed. The essence of freshly picked Gala apples is added to quadruple-filtered vodka to achieve the taste.
The new product has a natural sweetness and fresh apple flavour and boasts a clean, bright and enticing nose, said the brand owner.
New advertising visuals, titled “Forbidden Fruit No Longer,” are built around Gala Applik’s signature cocktail, the Gala Temptress. The company said the introduction of Stolichnaya Gala Applik would re-invigorate the traditional apple martini.
Stolichnaya’s naturally flavoured vodka portfolio also includes Ohranj, Blueberi, Razberi, Vanil, Citros, Cranberi, Peachik, Strasberi and Blakberi.
Stolichnaya’s other offerings include Stoli Red, Stolichnaya Blue, a 100 proof version of the spirit, super-premium Stolichnaya Gold and the ultra-luxury elit by Stolichnaya.
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