StriVectin and Amatokin step up travel retail focus – 29/05/08

US. The cosmeceutical brand StriVectin (manufactured by Klein-Becker) is aiming to expand its presence in the travel retail channel, particularly within Europe and the Asia Pacific region.

The brand, distributed by Basic Research, showed off its latest novelties at the recent TFWA Asia Pacific show in Singapore.

Hi-tech, high-ticket skincare from StriVectin and Amatokin

“We have secured some significant listings in the Americas, for example with DFA, DFASS, and onboard Princess,” Sales Representative Bobby Webb told The Moodie Report.

“We are also present in certain airport stores with Nuance-Watson. We are targeting more heavily the Asia Pacific region in general, which is why we exhibited at the show,” he explained, adding that European travel retail was also on the company’s hit-list.

StriVectin shot to fame in the US as the only clinically proven bio-active topical stretch mark and anti-wrinkle cream. The product was originally formulated as a concentrate to counter stretch-marks, but has since been widely adopted as a facial anti-wrinkle treatment.

New for 2008 is StriVectin Neck Cream, specifically developed for the sensitive neck area (including the décolletage). The treatment is said to dramatically reduce the appearance of “turkey neck”, lifting, shaping and refining as it produces a smoother, younger-looking contour.

Also on display in Singapore was StriVectin Instant Deep Wrinkle Filler, and StriVectin Hydro-Thermal Deep Wrinkle Filler.

In addition to StriVectin, Basic Research presented the new Amatokin range, from Voss Laboratories, at the show. “This uses completely different technology, which boosts the body’s own reservoir of stem cells,” Webb explained, emphasising that there were no actual stem cells in the formulations themselves.

The body’s own “awakened” stem cells then help to reduce the appearance of fine lines, deep lines and other age-related imperfections, making skin look smoother, tighter, healthier and younger, according to the company.

“The Amatokin line comprises an Emulsion for the Face, a Skin Rejuvenating Serum and an Eye Cream,” noted Webb. “Unlike StriVectin, which is deliberately medicinal/cosmeceutical in positioning, Amatokin is being marketed as a more elegant but still upmarket collection.”

The recommended domestic price points are US$190, US$230 and US$109, respectively.

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Klein-Becker and Bremenn target travel retail – 31/10/06

Alpha introduces StriVectin to UK travel retail – 22/09/06

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