Studio Fiore debuts to capture shift towards destination-led cruise retail engagement

Industry veteran Suzanne Fiore has launched Studio Fiore, a creative consultancy dedicated to the cruise and travel industry, offering expertise in destination enrichment, guest experience and strategic activation.

The venture leverages more than two decades of Fiore’s expertise in commercial strategy, retail, partnerships and experiential design.

Fiore is widely recognised for her leadership roles across the cruise and luxury sectors, notably as Senior Vice President of HFG Media, the media division of Effy Jewelry, and Vice President of Cruise Retail at Effy, where she helped drive revenue growth and commercial development for the cruise retail division.

Fiore’s previous roles include managing Breitling’s cruise and LATAM divisions, as well as co-founding Raconteur, where she most recently served as Creative Director, leading destination enrichment programmes and experiential activations.

‘Cruise and travel retail considered’, Studio Fiore is set to help elevate onboard retail and guest engagement

Her broader career spans leading cruise lines, including Carnival, Celebrity, MSC, Norwegian Cruise Line, P&O, Princess and Royal Caribbean, in addition to global consumer brands such as Campari Group and Freixenet.

Her work earned her a place on the shortlist for the DFNI Inspiring Women in Travel Retail Award for Innovation & Creativity.

Studio Fiore responds to rising demand for authentic, destination-led experiences that deepen guest engagement across cruise lines and travel brands, bringing together destination enrichment and retail within a single creative practice.

It works with cruise and yacht operators, luxury resort brands and retail partners to develop destination-anchored programming, enrichment concepts, experiential activations, brand partnerships and broader guest engagement strategies.

Studio Fiore Founder Suzanne Fiore said: “The strongest guest experiences happen when destination, enrichment and retail come together. Studio Fiore was built to design those moments, the kind that make brands memorable and commercially effective.” 🛳️

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