Consumer technology and accessories brand Bitmore will present an upgraded product range and introduce Power Delivery technology at the upcoming TFWA World Exhibition in Cannes (Blue Village F23).
The products – which will be in-store from the coming winter season – include powerbanks, charging and audio (headphones, earbuds and speakers), and travel pillows.
Bitmore will feature over 35 SKUs using environmentally friendly materials such as recycled plastic and wheat straw.
The powerbanks and charging devices feature new Power Delivery (PD) technology, which allows various devices to take on more power in a shorter amount of time, offering faster charging. Many of the most popular mobile devices, including iPhones and Samsung Galaxy, are PD enabled.
All products will feature a new branded look, with Bitmore’s dark grey and luminous colour flashes.
Another new product to be revealed at Cannes is a premium SKU from Bitmore’s Snoooza travel pillow range. The pillow folds in on itself, making it easier to carry in a pouch, and features ‘bumps’ to give the wearer extra support.
As reported, Snoooza products are made from certified, recycled fibre produced from reclaimed plastic bottles collected within 50km of coastlines in countries or areas that lack formal waste or recycling systems.
“Practising what it preaches” as a sustainability-focused and B-Corp certified brand, Bitmore will use the same stand that was deployed in Cannes last year. It features walls made from reclaimed scraps of wood compressed together, with artworks created using eco-friendly inks. The stand has been stored locally to Cannes to minimise its carbon footprint.
Like last year, Bitmore will offer a table of prototype products for visitors to test and offer feedback on. Bitmore noted that several products from last year’s table went on to become a core part of its range.
Bitmore’s products are listed on around 40 airlines and are available in the UK, Europe, the Middle East, Africa, India, Thailand, North America and Brazil. The brand’s retail partners include Dufry’s World Duty Free, Dubai Duty Free, Lagardère Travel Retail, 3Sixty, Mumbai Duty Free and King Power Thailand.
Bitmore CEO Hoj Parmar said: “We are very excited to return to TFWA World Exhibition this year, this time as a certified B-Corporation.
“It was a difficult status to obtain, but it is a great step forward for the business to have that credential. It reassures our retail partners that they are dealing with a sustainable company, not just in terms of our products, but how we act across all aspects of the business.
“I think that is something they value highly in our changing world, where sustainability matters a great deal to a large proportion of consumers. I believe that’s a key reason why we have managed to win business with so many high-class travel retailer partners.”
The success of a brand, according to Parmar, is “also about the quality, value and look of its products, and we will appear this year with a great new set of products that meet those requirements”.
“Added to the fact that all Bitmore products come with such strong sustainability credentials, I think we have a very attractive proposition for new and existing travel retail buyer contacts.” 
