FINLAND. Suunto, the Finnish designer of sports precision instruments, has launched the new Suunto Elementum Terra All Black sports watch in celebration of its 75th anniversary.
Exclusively manufactured in Finland, the urban-inspired Suunto Elementum sports watches are designed to combine craftsmanship with precision digital technology.
The new Suunto Elementum Terra All Black is equipped with the essentials for survival in the outdoors, such as an altimeter for altitude measurement, barometer for easy prediction of weather changes, and a compass for navigation.
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The new Suunto Elementum Terra All Black is equipped for survival in the outdoors |
“We are pleased to add a new member to the Elementum sports watch collection, which has been very well received in our global markets and gained recognition in the world’s most important global design competitions,” said Suunto President Mikko Moilanen.
“Suunto is celebrating its 75th anniversary in 2011, and this new sports watch reflects the roots and heritage of our company by continuing the traditions of fine Finnish craftsmanship and giving clear guidance and direction, just like our first product, the march compass,” Moilanen added.
The three watches that make up the collection – Elementum Aqua, Elementum Terra, and Elementum Ventus – are specifically designed for diving, mountaineering and sailing respectively. The names directly translate to water, earth and wind.
The Aqua detects when the user enters the water and automatically launches all the functions and measurements needed for diving, such as depth, max depth, dive time, surface time, and water temperature.
The Ventus comes with features that allow for predictions of upcoming weather, an advanced compass for navigation, and a sailing timer.
In 2010, the Suunto Elementum watch collection won both the red dot design award and the iF design award.
About Suunto:
Founded in 1936, Suunto is a leading designer and manufacturer of sports precision instruments and solutions for diving and outdoor sports. Headquartered in Vantaa, Finland, Suunto employs more than 500 people worldwide, and its products are sold in over 100 countries. The company is a subsidiary of Amer Sports Corporation along with its sister brands Salomon, Wilson, Atomic, Precor, and Mavic. Visit www.suunto.com.
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