AUSTRALIA. Premium electric vehicle brand Zeekr has introduced an Australian-first airport experience centre in Sydney Airport Terminal 3.
Located in the check-in area, the display features a gallery-inspired design, with a refined lounge setting for travellers to discover the brand and its vehicle range.
The six-month showcase features a rotating selection of Zeekr vehicles, allowing passengers to explore their features and technology up close before their flight.
Key highlights include the new Zeekr 7GT luxury shooting brake, alongside the Zeekr 7X luxury SUV.
A dedicated team is available to walk customers through the vehicle range, arrange test drives and assist with purchases.
The activation reflects Sydney Airport’s evolving approach to the passenger experience, bringing new retail and brand engagements into the airport environment.
Sydney Airport General Manager Retail Gail Taylor said, “Sydney Airport is one of Australia’s busiest transport hubs, connecting 42 million passengers each year, which makes it an ideal environment for brands looking to engage customers in new and meaningful ways.
”Today’s travellers increasingly expect more than a traditional airport experience. They want opportunities to discover new products, brands and services while they’re travelling, and this partnership with Zeekr delivers exactly that.
“Bringing Zeekr into T3 gives passengers a direct way to experience one of the brands driving the shift in premium EV.”
Zeekr Australia Managing Director Frank Li added: “We first showcased our 7X in Sydney Airport T3 earlier this year and experienced incredibly strong customer interest. We knew this evolution into an Australian first experience centre was the next logical step.
“No other brand has done this at an Australian airport, and we’re excited to be partnering with Sydney Airport to bring our brand closer to domestic travellers.
“Airports are dynamic environments where people are already thinking about movement, innovation and new experiences, making T3 a natural fit for Zeekr as we continue to grow our presence in Australia.
“Through this showcase, passengers can experience Zeekr’s design, technology and performance firsthand, and connect with our team to learn more about the future of premium electric mobility.” ✈
