AUSTRALIA. Sydney Airport Corporation Limited (SACL) has developed a strong advertising and brand activation platform, including a series of “˜experiential zones,’ at the redeveloped International Terminal (T1). The A$500 million project was completed in June.
SACL said: “A new network of experiential zones located in high dwell areas and 260 strategically positioned digital screens offer brands and advertiser’s unique opportunities to target more than 11 million travellers and entourage that pass through Sydney International Airport every year.”
The “˜experiential zones’ can provide both a showcase and retail sales opportunity, said SACL, and can be either managed directly by brands or working in partnership with one of the retailers at Sydney Airport.
SACL General Manager Retail Derek Larsen said: “T1 is a premium travel, retail and business environment and more than half of the 30,000 people passing through T1 everyday are affluent professionals who spend on average just under 2 hours at the airport. The new brand activation opportunities have been developed to reach departing passengers while they are looking for inspiration and are most receptive to brand messages.”
Sydney Airport currently services over 33 million domestic and international passengers annually, with passenger numbers expected to more than double to 78.9 million per year over the next two decades.
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The new advertising platform complements the strong commercial arena in the redeveloped T1 |
For more information, contact:
Martin Salter, Manager, Advertising and New Media
Sydney Airport Corporation Limited
T: +61 (2) 9667 6160
M: +61 (0) 419 223 414
Email: martin.salter@syd.com.au
Note: Sydney Airport’s new International Terminal was the subject of a major supplement, published this week by The Moodie Report. Click here to access the report.
