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CHINA. T Galleria by DFS has unveiled a new luxury store concept focused purely on cosmetics, skincare and fragrances, dubbed T Galleria Beauty by DFS.
The retailer said the new store will allow its customers to discover a world of personal beauty experiences in one prestigious location. The brand opened its first T Galleria Beauty by DFS store at Macau Galaxy on 27 May and will expand the concept to Hong Kong at Hysan Place in July.
“We are delighted to unveil the world’s first T Galleria Beauty by DFS store which offers an unrivalled new shopping experience, featuring the best selection of beauty brands and fragrances in the heart of Macau,” said DFS Group Region President, North Asia Benjamin Vuchot. “Our new store focuses on delivering an immersive experience to enhance the journey of our customers.”
The company claimed that the new concept offers “a new approach to beauty shopping”. The Galaxy Macau store, designed by French luxury retail design firm Malherbe, leads the customer through an “experiential world”. Visitors can also discover the first Hermès Parfums and Hermès Le Bain stand-alone fragrance boutique in Macau.
The 11,133sq ft T Galleria Beauty by DFS at Galaxy Macau features a curated selection of 22 renowned beauty brands, including Dior, Estée Lauder, Guerlain, Hermès, La Mer, La Prairie and Lancôme. DFS exclusives include Clé de Peau’s Radiance Trio Set and L’Occitane’s Perfect 10 Hand Cream Set.
DFS has also introduced its Beauty Concierge service to Macau, a complimentary highly-bespoke service which focuses on the customer’s personal needs and preferences.
Customers are offered tailored services covering skin analysis, skin treatments, make-up consultation, personalised services, and specialty massages.
The new concept also features the Loyal T by DFS programme, claimed to be the world’s most extensive global luxury rewards programme and covering over 700 brands in 26 airport and T Galleria by DFS stores in ten countries across three continents.
The multi-tier concept connects loyal members with an array of increasing benefits and exclusive experiences including personal shopping assistance, concierge services, and pre-order and pre-sale of new beauty brands.
T Galleria Beauty by DFS at Galaxy Macau marks the third DFS launch at the location. Two other stores include T Galleria by DFS at Shoppes at Four Seasons and City of Dreams. “The new beauty-only concept store extends DFS Group’s commitment to offer beautifully designed shopping experiences in prestigious locations around the city frequented by luxury travellers,” the company said.
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DFS Group Region President, North Asia Benjamin Vuchot: “Our new store focuses on delivering an immersive experience to enhance the journey of our customers” |
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