Suntory Global Spirits has revealed the global travel retail-exclusive Bowmore 11 Year Old, rolling out at key airport locations in October at an RRSP of US$55.
Blending Bowmore’s signature character with a sherry finish, the new expression strengthens its travel retail offering.
Founded in 1779, Bowmore has built its reputation on crafting single malt Scotch whisky defined by depth of flavour and character, shaped through years of maturation.
Aged in ex-bourbon and Spanish oak sherry casks, the Bowmore 11 Year Old (ABV 40%) offers a rich, fruity profile balanced with smoky complexity and a sherry finish.
The single malt showcases Bowmore’s classic balance of smoky peat and dark chocolate notes, complemented by notes of walnut brittle, fresh sourdough bread, with sweet layers of red berry, citrus cream and lingering hints of pine resin.
Suntory Global Spirits General Manager, GTR Europe and Americas Gareth Jones said this expression captures the true spirit of Islay, the southernmost island of the Inner Hebrides, off the west coast of Scotland.
Jones said: “With today’s travelling consumer searching for elevated innovations, paired with strong legacy, this exclusive expression is perfect for travel retail. It pays homage to Islay’s distinctive and layered terroir, from its dramatic coastline to peat-rich moors and heather-clad hillside, offering a taste of the unique Bowmore spirit in every drop.”
Bowmore Global Marketing Director Kirsteen Beeston added: “We expect Bowmore 11 Year Old to quickly attract the attention of both travel retailers and consumers. There is growth globally in luxury spirit brands, and this new expression successfully bridges the Scotch portfolio gap between the non-age statement and single malt category entry point.”
This latest release builds on the travel retail success of Bowmore Appellations, launched in October 2024. The wine-finished single malt collection has featured in high-profile activations at key airports, such as London Heathrow and Singapore Changi.
Jones said: “Travel retail serves as a vital stage for our global brands, and I’m delighted we can provide our retail partners with such an outstanding new Bowmore expression. Bowmore 11 Year Old reflects our dedication to building a world-class premium portfolio, elevating the whisky category and enhancing the airport shopping experience.” ✈
