UK. The Estée Lauder Companies (ELC), in partnership with Avolta and Heathrow Airport, has unveiled elevated retail presences for Jo Malone London, Estée Lauder, MAC Cosmetics and Bobbi Brown across Heathrow terminals 2, 3 and 5.
The new concepts highlight each brand’s identity while delivering immersive, service-focused encounters tailored for travellers.
The unveiling was attended by Heathrow Retail Director Fraser Brown, ELC Senior Vice President/General Manager Travel Retail EMEA and Americas Umair Ansari and Avolta Retail Operations Director Peter Cunningham.
In Terminal 2, the Jo Malone London boutique centres on British craftsmanship and personalised gifting. The store’s open-front design enables seamless access from all directions and leverages its prime location immediately after security.
A striking floor-to-ceiling Gifting & Personalisation cabinet is the focal point of the rear wall, showcasing the brand’s signature gift box.
The brand’s refreshed store in T3 draws inspiration from Jo Malone London’s Marylebone townhouse, combining British design codes with contemporary elements. The layout invites shoppers to explore, with playful architectural forms and contrasting backdrops that create a sense of depth and discovery.
In T5, Jo Malone London has debuted a bespoke concept that reflects the brand’s heritage through a natural colour palette, intuitive layout, clearly segmented scent families and whimsical props.
Estée Lauder has unveiled a renovated space in T3 which showcases the brand’s expertise in skin science and personalised care. Central to the offer is a dedicated treatment area where passengers can experience Re-Nutriv Age Reversal treatments inspired by the brand’s knowledge of Skin Longevity Science.
“Travellers today are looking for experiences that inspire, surprise and delight, and here we’ve created immersive spaces that invite every passenger to discover beauty in a uniquely engaging and memorable way”
– Avolta UK Head of Beauty Delphine Poultney
Beauty advisors deliver customised skincare rituals suited to travellers’ different skin needs. Additional services include foundation-matching.
MAC Cosmetics has introduced dynamic counters in T3 and T5, with dedicated makeup stations featuring adjustable lighting, device-charging points and pre-flight makeover services.
Interactive fixtures and a prominent Lip Display Wall highlight the brand’s hero products, such as the Ruby Woo and Velvet Teddy lipsticks, encouraging consumer engagement and discovery.
Bobbi Brown joins MAC Cosmetics in T3 with an upgraded counter featuring a signature foundation bar and expansive lip display framed by illuminated reeded glass. A consultation zone behind the gondola provides space for personalised services, elevated by a striking backwall design and New York-inspired campaign visuals.
“We are deeply committed to creating elevated, experience-led retail environments that resonate with today’s global traveller”
– ELC Senior Vice President/General Manager Travel Retail EMEA and Americas Umair Ansari
The expanded and refreshed beauty spaces reflect the close collaboration between ELC, Heathrow and Avolta. The partners said the new environments are designed to meet evolving traveller expectations for discovery, service and luxury, while reinforcing Heathrow’s position as a leading hub for prestige beauty retail.
Heathrow Head of Category Duty Free, Luxury, Fashion, Gift & Shopping Services Nancy Stewart said, “At Heathrow, we’re passionate about creating memorable moments for every passenger, and our partnership with The Estée Lauder Companies and Avolta exemplifies that vision.
“These newly renovated spaces elevate the passenger journey by blending beauty, innovation and British elegance in unique ways, setting a new standard for luxury travel retail at Heathrow.”
Avolta UK Head of Beauty Delphine Poultney commented: “We are proud to partner with The Estée Lauder Companies and Heathrow to bring these elevated beauty concepts to life. These stunning new spaces showcase the strength of our collaboration and reflect our shared commitment to redefining the travel retail experience for passengers.
“Travellers today are looking for experiences that inspire, surprise and delight, and here we’ve created immersive spaces that invite every passenger to discover beauty in a uniquely engaging and memorable way.”
“At The Estée Lauder Companies, we are deeply committed to creating elevated, experience-led retail environments that resonate with today’s global traveller,” commented ELC SVP/GM, Travel Retail EMEA and Americas Umair Ansari.
“The newly renovated stores in Heathrow terminals 2, 3 and 5 reflect this vision – offering immersive, intuitive and beautifully crafted destinations that celebrate our brands’ heritage while creating unforgettable, personalised consumer experiences. We are proud to collaborate with Heathrow and Avolta to reimagine the travel retail experience through the lens of prestige beauty.” ✈
