CHINA. The Moodie Davitt Report is pleased to publish our popular Jessica’s Secret Index for July covering spirits & wine, fragrances, makeup, skincare, confectionery, bags, watches and jewellery.
The Jessica’s Secret Index, a partnership between Jessica’s Secret (founded and owned in China by Mirko Wang) and The Moodie Davitt Report, provides an indicator of what’s hot with the app’s predominantly younger Chinese traveller user base.
The results do not represent sales rankings but offer a useful insight into Chinese consumer interest on a monthly basis.
At a glance
- July 2026 shows month-on-month position movements from the June 2026 Index for spirits & wine.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Spirits & Wine Brand Searches July 2026
1. Kweichow Moutai Feitian 53%
2. Hennessy XO 40%
3. Martell XO 40%
4. The Macallan Colour Collection 15 Years Old 43%
5. The Macallan Colour Collection 12 Years Old 40%
6. The Macallan Colour Collection 18 Years Old 43%
7. Guojiao 1573 Classic 52%
8. The Macallan Rare Cask Black 48%
9. Suntory Yamazaki 12 years old 43%
10. Martell Cordon Bleu Cognac 40%
11. Rémy Martin XO Excellence 40%
12. Absolut Vodka Original 40%
13. Moët & Chandon Rose Imperial Champagne 12.5%
14. Hennessy James Hennessy 40%
15. Macallan Quest 40%
16. Royal Salute The Treasured Blend 25 Year Old
17. Hennessy Paradis 40%
18. Suntory Hibiki Japanese Harmony Master’s Select 43%
19. Ballantine’s Finest 40%
20. Macallan Terra 43.8%
At a glance
- July 2026 shows month-on-month position movements from the June 2026 Index for makeup.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Makeup Brand Searches July 2026
1. Chanel Le Rouge Duo Ultra Tenue Ultra Wear Liquid Lip Colour #40
2. YSL Touche Eclat Glow-Pact Cushion #B10
3. Chanel Les Beiges Eyeshadow Palette #light
4. YSL Le Cushion Encre de Peau Foundation #B20
5. Nars Light Reflecting Pressed Setting Powder #Crystal
6. Albion Elegance La Poudre Haute Nuance #01
7. Chanel Ultra Le Teint Fluide Foundation #BD01
8. Givenchy Prisme Libre Setting & Finishing Loose Powder #1
9. Tom Ford Eye Color Quad #04
10. Chanel Rouge Alluge Velvet Luminous Matte Lip Color #58
11. Giorgio Armani Lip Maestro #405
12. Chanel Les 4 Ombres Multi-Effect Quadra Eyeshadow #226
13. Chanel Rouge Coco Ultra Hydrating Lip Colour #440
14. Estée Lauder Double Wear Stay-in-Place Longwear Foundation #1W1
15. YSL Rouge Volupté Shine #46
16. Chanel Rouge Coco Flash Color Shine#90
17. Estée Lauder Re-Nutriv Ultra Radiance Liquid Makeup 2C0 #21
18. Giorgio Armani Rouge D’armani Matte Lipstick #400
19. Estée Lauder Futurist Aqua Brilliance™ Makeup With Intense Moisture Infusion #1C0
20. Tom Ford Eye Colour Quad Poudre #20
At a glance
- July 2026 shows month-on-month position movements from the June 2026 Index for skincare lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Skincare Brand Searches July 2026
1. Helena Rubinstein Replasty Age Recovery Night Cream
2. La Mer The Treatment Lotion 150ml
3. Clé de Peau Beauté Correcting Cream Veil
4. Clarins Double Serum Anti-Aging + Anti-Wrinkle Serum
5. Chanel La Mousse Anti-Pollution Cleansing Cream-to-Foam
6. Estée Lauder Revitalizing Supreme+ Youth Power Soft Creme
7. La Mer Crème de la Mer
8. Estée Lauder Advanced Night Repair Synchronized Multi-Recovery Complex II Duo
9. SK-II Facial Treatment Essence
10. SK-II Pitera™ Deluxe Set (Facial Treatment Essence+Clear Lotion)
11. Helena Rubinstein Re-Plasty Age Recovery Day and Night Set
12. Lancôme Absolue Revitalizing Eye Cream Duo
13. La Mer The Eye Concentrate
14. Sisley Ecological Compound Advanced Formula
15. Lancôme Advanced Genifique Eye Cream Duo
16. Estée Lauder Micro Essence Treatment Lotion With Bio-Ferment
17. Helena Rubinstein Powercell Skinmunity Youth Reinforcing Serum
18. Lancôme Absolue Soft Cream Moisturizer
19. Estée Lauder Advanced Night Repair Eye Supercharged Gel-creme Duo Set
20. Lancôme Advanced Genifique Youth Activating Concentrate Duo
At a glance
- July 2026 shows month-on-month position movements from the June 2026 Index for fragrances.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Fragrance Brand Searches July 2026
1. Chanel Coco Mademoiselle edp
2. Chanel Gabrielle Essence
3. Le Labo Santal 33 edp
4. Chanel Gabrielle edp
5. Tom Ford Oud Wood edp
6. Jo Malone London Wood Sage & Sea Salt Cologne
7. Creed Silver Mountain Water edp
8. Chanel Bleu de Chanel edp
9. Chanel Bleu De Chanel Parfum
10. Giorgio Armani Prive The Yulong edt
11. Chanel 1957 les exclusifs de chanel edp
12. Creed Aventus edp
13. Dior Sauvage edt
14. Chanel Chance Eau Tendre edt
15. Loewe Aire Sutileza edt
16. Chanel Coco Mademoiselle edp Intense
17. Byredo Rose of No Man’s Land edp
18. Chanel Chance eau splendide edp
19. Le Labo Bergamote 22 edp
20. Chanel Chance Eau Tendre edp
At a glance
- July 2026 shows month-on-month position movements from the June 2026 Index for confectionery lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Confectionery Brand Searches July 2026
1. Lindt Assorted Napolitains Carrier Box 250g
2. Ferrero Rocher Box 375g
3. Godiva Tower Napolitains Medium 450g
4. Toblerone Tiny Milk Bag 272g
5. Lindt Silver Dark Hazelnut Bar 300g
6. Ferrero Rocher Collection 24pcs 269g
7. Lindt Lindor Tube Filled Milk Chocolates 400g
8. Venchi Gift box Assorted Chocoviar-Pralinen 172g
9. Lindt Lindor milk chocolate with hazelnut pieces 100g
10. Godiva Milk Chocolate Pearls 43g
11. Lindt Swiss Masterpieces dark chocolate pralines 140g
12. Nestlé KitKat Mini Sharing Bag 517g
13. Godiva Dark Chocolate With Almonds 300g
14. Lindt Gold White Bar Stracciatella 300g
15. M&M’s Candy Tin 200g
16. Lindt Lindor Tube Assorted Filled Dark Chocolates 387g
17. Lindt Lindor Tube Assorted with Dulce De Leche 400g
18. Cadbury Dairy Milk Fruit & Nut Tablet 300g
19. Lindt Assorted Napolitains Gold Can 300g
20. Lindt Tube Assorted 400g
At a glance
- July 2026 shows month-on-month position movements from the June 2026 Index for watch lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Watch Brand Searches July 2026
1. Rolex Oyster Pertetual Lady-datejust, 28mm, Oystersteel and Everose gold, olive green diamond-set dial, Jubilee bracelet, five-piece links
2. Cartier Ballon Bleu de Cartier watch 28mm, quartz movement, steel
3. Rolex Submariner Date, Oyster, 41mm, Oystersteel, Green
4. Rolex Oyster Perpetual GMT-Mater II in Oystersteel, 40mm, black dial, Jubilee bracelet, red and blue Cerachrom bezel
5. Rolex Oyster Perpetual Lady-Datejust, 28mm, Oystersteel and white gold, pink diamond-set dial, Oyster bracelet
6. Rolex Datejust, Oyster, 31mm, Oystersteel and white gold, pink dial with VI set with 11 diamonds, five-piece link Jubilee bracelet
7. Rolex Perpetual Lady-Datejust, 28mm, Oystersteel and yellow gold, silver diamond-set dial, Jubilee bracelet
8. Rolex Oyster Perpetual Submariner Date, 41mm, Oystersteel, black ceramic, black dial
9. Vacheron Constantin Overseas, chronograph, 5500V/110A-B481, 42.5mm, steel
10. Omega Constellation, steel, yellow-gold case and bracelet, blue aventurine glass dial, diamond hour markers
11. Cartier Tank Solo watch, Small model, steel, leather, Black calfskin strap
12. Rolex Oyster Perpetual Day-Date 36, yellow gold, green ombre diamond-set dial, fluted bezel, president bracelet
13. Rolex Oyster Perpetual Lady-Datejust, 28mm, Ostersteel and Everose gold, chocolate dial, Jubilee bracelet
14. Rolex Oyster Perpetual GMT-Master II in Oystersteel, 40mm, black dial, Jubilee bracelet, blue and black cerachrom bezel
15. Cartier Ballon Bleu de Cartier watch, mechanical movement, automatic winding, steel case, pink sunray dial
16. Rolex Oyster Perpetual Lady-Datejust, 28mm, Oystersteel and white gold, dark grey dial, Jubilee bracelet
17. Audemars Piguet Royal Oak Selfwinding, stainless steel, diamond-set bezel, grey Grande Tapisserie dial
18. Omega De Ville Prestige Co‑Axial Chronometer 32.7mm, steel on steel, silk-pattern slivery dial
19. Rolex Oyester Perpetual Sky-Dweller, 42mm, Oystersteel and white gold, bright-blue dial, Jubilee bracelet
20. Jaeger-LeCoultre Reverso Classic Duetto watch, small, manually wound, Blue Alligator strap
At a glance
- July 2026 shows month-on-month position movements from the June 2026 Index for bag lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Bags Brand Searches July 2026
1. Louis Vuitton CarryAll PM
2. Louis Vuitton Speedy Bandoulière 20, Beige, Monogram, 20.5 × 12 × 13.5cm
3. Louis Vuitton All In BB, Monogram
4. Chanel Mini Classic Handbag, Lambskin, Gold-Tone Metal, Black, 20 × 6 × 12cm
5. Chanel 25 Small Handbag, Black, Shiny Calfskin & Gold-Tone metal, 26 x 14 x 30cm
6. Chanel Clutch with Leather Strap, Grained Shiny Calfskin, Gold-Tone Metal, Black
7. Louis Vuitton NéoNoé MM, Rose Poudre, 26 × 17.5 × 26cm
8. Louis Vuitton Diane satchel, Monogram canvas, 24 x 9 x 15cm
9. Louis Vuitton Speedy Bandoulière 25, Monogram Canvas, 25 x 15 x 19cm
10. Chanel Long Vanity with chain, Shiny Grained Calfskin, Gold-Tone Metal, Black, 17 × 8 × 9.5cm
11. Chanel Small Classic Handbag, Grained Calfskin & Gold-Tone Metal, Black, 23 × 6 × 14.5cm
12. Louis Vuitton Wallet on Chain Ivy Monogram
13. Louis Vuitton Mini Pochette Accessoires, Monogram, 15.5 x 4 x 10.5cm
14. Louis Vuitton CarryAll Cargo PM, Black, lambskin, polished palladium-finish hardware
15. Louis Vuitton Boulogne PM, Monogram, 26 × 9.5 × 16cm
16. Gucci Horsebit 1955 Bag medium shoulder bag, GG Supreme, Brown
17. Louis Vuitton Nano Boulogne, Monogram, 19 × 8 × 13cm
18. Louis Vuitton OnTheGo BB, Monogram Reverse, 18 × 8.5 × 15cm
19. Louis Vuitton Neverfull PM, Damier Ebene Canvas, 29 x 12 x 21cm
20. Louis Vuitton CarryAll BB, Monogram, 26 x 10 x 17cm
At a glance
- July 2026 shows month-on-month position movements from the June 2026 Index for jewellery lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Jewellery Brand Searches July 2026
1. Van Cleef & Arpels, Vintage Alhambra pendant, 18K yellow-gold, carnelian
2. Van Cleef & Arpels, Vintage Alhambra bracelet, 5 motifs, yellow gold, carnelian
3. Van Cleef & Arpels, Sweet Alhambra pendant, 18K rose-gold, carnelian
4. Van Cleef & Arpels, Vintage Alhambra bracelet, 5 motifs, yellow gold, mother-of-pearl
5. Van Cleef & Arpels Vintage Alhambra pendant, yellow gold, mother-of-pearl
6. Van Cleef & Arpels, Vintage Alhambra bracelet, 5 motifs, 18K rose-gold, carnelian
7. Van Cleef & Arpels Vintage Alhambra bracelet, 5 motifs, 18K yellow-gold, onyx
8. Bvlgari Divas’ Dream Necklace, 18k rose-gold, mother-of-pearl, one diamond
9. Bvlgari B.zero1 Necklace, 18K rose-gold, diamonds
10. Cartier Love bracelet, small model, rose gold
11. Van Cleef & Arpels Vintage Alhambra pendant, yellow gold, onyx, black
12. Van Cleef & Arpels Vintage Alhambra bracelet, 5 motifs, 18K yellow-gold, blue agate
13. Van Cleef & Arpels Vintage Alhambra pendant, 18K white-gold, diamond
14. Van Cleef & Arpels Sweet Alhambra pendant, yellow gold, mother-of-pearl
15. Van Cleef & Arpels Vintage Alhambra pendant, guilloché 18K yellow-gold
16. Tiffany T smile pendant in 18K rose-gold, small
17. Van Cleef & Arpels Vintage Alhambra bracelet, 5 motifs, 18K yellow-gold
18. Van Cleef & Arpels Vintage Alhambra bracelet, 5 motifs, 18K white-gold
19. Bvlgari Divas’ Dream Necklace, 18K rose-gold pendant, mother-of-pearl, diamond, paved diamonds
20. Van Cleef & Arpels Sweet Alhambra bracelet, 18K rose-gold, carnelian ✈
