CHINA. The Moodie Davitt Report is pleased to publish our popular Jessica’s Secret Index for October covering wines & spirits, fragrances, makeup, skincare, confectionery, bags, watches and jewellery.
The Jessica’s Secret Index, a partnership between Jessica’s Secret (founded and owned in China by Mirko Wang) and The Moodie Davitt Report, provides an indicator of what’s hot with the app’s predominantly younger Chinese traveller user base.
The results do not represent sales rankings but offer a useful insight into Chinese consumer interest on a monthly basis. They are particularly useful now amid the rapid revival of Chinese outbound travel.
At a glance
- October 2024 shows month-on-month position movements from the September 2024 Index for spirits & wines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Wines & Spirits Brand Searches October 2024
1. Moutai Feitian 53%
2. Hennessy XO Giftpack
3. Suntory Yamazaki 12 Year Old
4. Yamazaki Distiller’s Reserve
5. Hennessy VSOP
6. Hibiki Suntory Japanese Harmony Master’s Select
7. The Macallan Quest
8. Rémy Martin XO Excellence
9. The Macallan Colour Collection 12 Year Old
10. Royal Salute 21 Year Old
11. Martell Cordon Bleu
12. Laphroaig Four Oak
13. Suntory Yamazaki 18 Year Old
14. Kweichow Moutai Legendary China Collection Libai Limited Edition
15. Martell XO
16. Baileys Irish Cream
17. Hennessy Paradis
18. Kweichow Moutai 15 Year Old
19. Wuliangye Crystal
20. The Macallan Harmony Collection Smooth Arabica
At a glance
- October 2024 shows month-on-month position movements from the September 2024 Index for makeup.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Makeup Brand Searches October 2024
1. Albion Elégance La Poudre Haute Nuance #01
2. Givenchy Prisme Libre Setting & Finishing Loose Powder #1
3. YSL Le Cushion Encre de Peau SPF23 #B20
4. Nars Light Reflecting Setting Powder
5. Chanel Le Rouge Duo Ultra Tenue Ultra Wear Liquid Lip Colour#40
6. Dior Addict Lip Glow Color Awakening Lip Balm #001
7. Tom Ford Eye Color Quad Eyeshadow Palette #04
8. Chanel Rouge Allure Velvet Luminous Matte Lip Color #58
9. Giorgio Armani Lip Maestro#405
10. Chanel Les 4 Ombres Multi-Effect Quadra Eyeshadow #308
11. Chanel Les Beiges Eyeshadow Palette #light
12. Estée Lauder Double Wear Stay-in-Place Makeup #17
13. Lancôme Absolue Fluid Foundation Shade #100
14. Chanel Ultrawear Shine Liquid Lip Colour #84
15. YSL Rouge Volupté Shine #46
16. YSL Vinyl Cream Lip Stain #416
17. Estée Lauder Re-Nutriv Ultra Radiance Liquid Makeup 2C0 #21
18. Tom Ford Lip Color #16
19. Chanel Les Beiges Healthy Glow Gel Touch Foundation #BD01
20. Dior Rouge Dior #999 Metallic
At a glance
- October 2024 shows month-on-month position movements from the September 2024 Index for skincare lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Skincare Brand Searches October 2024
1. Helena Rubinstein Re-Plasty Age Recovery Skin Regeneration Accelerating Night Care
2. La Mer The Treatment Lotion 150ml
3. La Mer Crème de la Mer
4. Clé de Peau Beauté Correcting Cream Veil
5. Estée Lauder Advanced Night Repair Synchronized Multi-Recovery Complex II Duo
6. Chanel La Mousse Anti-Pollution Cleansing Cream-to-Foam
7. Clarins Double Serum Complete Age Control Concentrate Duo
8. Helena Rubinstein Re-Plasty Age Recovery Day Night Set
9. SK-II Pitera Deluxe Set
10. Lancôme Advanced Genifique Youth Activating Concentrate Duo
11. SK-II Facial Treatment Essence
12. Estée Lauder Revitalizing Supreme+ Youth Power Soft Crème
13. La Mer The Eye Concentrate
14. Guerlain Abeille Royale Advanced Youth Watery Oil
15. Lancôme Absolue Revitalizing Eye Cream Duo
16. SkinCeuticals Phyto Corrective Hydrating Soothing Fluid
17. Helena Rubinstein Powercell Skinmunity Youth Reinforcing Serum
18. Kiehl’s Ultra Facial Cream
19. La Prairie Skin Caviar Luxe Eye Cream
20. Sisley Ecological Compound Advanced Formula
At a glance
- October 2024 shows month-on-month position movements from the September 2024 Index for fragrances.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Fragrance Brand Searches October 2024
1. Chanel Coco Mademoiselle edp
2. Chanel Gabrielle edp
3. Chanel Gabrielle Essence edp
4. Le Labo Santal 33 edp
5. Jo Malone London Wood Sage & Sea Salt edc
6. Chanel Bleu De Chanel Parfum
7. Tom Ford Oud Wood edp
8. Dior Sauvage edt
9. Byredo Rose of No Man’s Land edp
10. Jo Malone London Wild Bluebell edc
11. Chanel Chance Eau Tendre edt
12. Giorgio Armani Privé Thé Yulong edt
13. Chanel Chance Eau Fraiche edt
14. Penhaligon’s Luna edt
15. Hermès Terre d’Hermès edt
16. Penhaligon’s The Coveted Duchess Rose edp
17. Diptyque Philosykos edt
18. Chanel Gabrielle Hair Mist
19. Chanel Coco Mademoiselle Intense edp
20. Penhaligon’s The Bewitching Yasmine edp
At a glance
- October 2024 shows month-on-month position movements from the September 2024 Index for confectionery lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Confectionery Brand Searches October 2024
1. Godiva Gold Ballotin Box 290g
2. Ferrero Rocher Box 375g
3. Godiva Milk Chocolate Pearls 43g
4. Lindt Assorted Napolitains Carrier Box 250g
5. Lindt Tube Assorted 400g
6. Toblerone Milk Gold 360g
7. Toblerone White 360g
8. Toblerone Tiny Milk Bag 272g
9. Lindt Gold Milk Bar 300g
10. Milka & Oreo Tablet 300g
11. Toblerone Dark 360g with honey & almond nougat
12. Godiva Carrés Full Range 310g
13. Toblerone Tiny Black Bag 272g
14. Lindt Assorted Napolitains with Coconut 500g
15. Brookside Dark Chocolate Açai And Blueberry Flavors Pouch 198g
16. Ferrero Rocher Collection 24pcs 269g
17. Toblerone Tiny White Bag 272g
18. Toblerone Tiny Crunchy Almonds Bag 272g
19. Lindt Silver Dark Hazelnut Bar 300g
20. Lindt Excellence Dark 85% Cocoa 100g
At a glance
- October 2024 shows month-on-month position movements from the September 2024 Index for watch lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Watch Brand Searches October 2024
1. Cartier Ballon Bleu de Cartier, 28mm, steel
2. Rolex Submariner Date, Oyster, 41mm, Oystersteel, Green
3. Rolex Lady-Datejust, Oyster, 28mm, Everose gold, Olive green
4. Rolex Oyster Perpetual Submariner Date, 41mm, Oystersteel, black ceramic, black dial
5. Rolex Oyster Perpetual Lady-Datejust, 28mm, Oystersteel, pink dial, oyster bracelet
6. Cartier Tank Solo Small Model, quartz movement, steel, leather
7. Rolex, Lady-Datejust, Oyster, 28mm, Oystersteel and white gold, pink diamond-set dial
8. Rolex Oyster Perpetual Cosmograph Daytona, 40mm, Oystersteel, white dial
9. Rolex GMT- Mater II, Oyster, 40mm, Oystersteel, Jubilee bracelet
10. Omega De Ville Prestige, 36.8mm, steel on steel, silver dial
11. Omega, Constellation Quartz 24mm, steel/gold
12. Chopard Happy Sport, 30mm, Automatic, ethical rose gold, stainless steel, diamonds
13. Omega Seamaster Diver 300M Co‑Axial Master Chronometer 42mm, Steel on rubber strap
14. Omega De Ville Prestige 27.5mm, quartz, yellow gold, diamond bezel, green jade dial
15. Jaeger-LeCoultre Reverso One, Monoface, stainless steel
16. Jaeger-LeCoultre, Master Ultra Thin Moon, 39mm
17. Omega De Ville Prestige Co‑Axial Chronometer, 36.8mm, Steel-Red Gold
18. Rolex Oyster Perpetual Datejust, 31mm, Oystersteel and white gold, mint green dial
19. Jaeger-LeCoultre, Master Ultra Thin Moon, 34mm, steel, diamonds, blue alligator leather
20. IWC Portofino Automatic Moon Phase, Silver, Stainless steel case, 40mm
At a glance
- October 2024 shows month-on-month position movements from the September 2024 Index for bag lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Bag Brand Searches October 2024
1. Louis Vuitton CarryAll PM
2. Louis Vuitton Diane satchel, monogram canvas
3. Louis Vuitton Boulogne Black
4. Louis Vuitton Neverfull MM Beige
5. Louis Vuitton NéoNoé Rose Poudre
6. Louis Vuitton Speedy Bandoulière 20, Beige, Monogram
7. Chanel 22 Handbag, Shiny Calfskin & Gold-Tone Metal, Black, 39 × 42 × 8cm
8. Louis Vuitton Wallet on Chain Ivy
9. Chanel Small Classic Handbag Grained Calfskin & Gold-Tone Metal Black 14.5 × 23 × 6cm
10. Louis Vuitton OnTheGo PM tote, Monogram and Monogram Reverse canvas, detachable coin purse
11. Louis Vuitton CarryAll Dark MM, Black, Lambskin, silver-colour hardware
12. Louis Vuitton Speedy Bandoulière 25
13. Louis Vuitton Multi Pochette Accessoires, Kaki
14. Louis Vuitton CarryAll MM
15. Loewe Mini Puzzle Bag, classic calfskin, Tan
16. Louis Vuitton Nano Speedy, Monogram Canvas, 16 × 10 × 7.5cm
17. Chanel 19 Handbag, Shiny Lambskin, Gold-Tone, Silver-Tone & Ruthenium-Finish Metal, Black, 16 × 26 × 9cm
18. Chanel 22 Mini Handbag, Shiny Calfskin & Gold-Tone Metal, Black, 20 × 19 × 6cm
19. Gucci GG Marmont matelassé mini bag, black leather
20. Louis Vuitton Nano Noé, 13 × 16 × 10cm
At a glance
- October 2024 shows month-on-month position movements from the September 2024 Index for jewellery lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Jewellery Brand Searches October 2024
1. Van Cleef & Arpels Vintage Alhambra pendant, yellow gold, carnelian
2. Van Cleef & Arpels Vintage Alhambra bracelet, 5 motifs
3. Van Cleef & Arpels Sweet Alhambra pendant, rose gold, carnelian
4. Cartier Love wedding band, rose gold
5. Van Cleef & Arpels, Vintage Alhambra bracelet, 5 motifs, rose gold, carnelian
6. Cartier Love bracelet, SM rose gold
7. Tiffany T Smile Pendant, rose gold, small
8. Van Cleef & Arpels Sweet Alhambra bracelet, rose gold and carnelian
9. Bulgari Divas’ Dream Necklace, rose gold, one diamond, carnelian
10. Cartier Love necklace, 2 diamonds, yellow gold
11. Cartier Love bracelet, rose gold
12. Van Cleef & Arpels Sweet Alhambra pendant, yellow gold, mother-of-pearl
13. Cartier Love bracelet, 4 diamonds, rose gold
14. Van Cleef & Arpels Vintage Alhambra bracelet, 5 motifs, yellow gold, onyx
15. Van Cleef & Arpels Sweet Alhambra bracelet, 6 motifs, rose gold
16. Cartier D’Amour necklace XS rose gold, diamond
17. Bulgari B.zero1 necklace, rose gold
18. Van Cleef & Arpels Vintage Alhambra bracelet, 5 motifs, rhodium plated white gold, chalcedony
19. Van Cleef & Arpels, Vintage Alhambra bracelet, 5 motifs, yellow gold, mother-of-pearl
20. Bulgari Divas’ Dream necklace, rose gold, one diamond, mother-of-pearl
