The Lancaster Group smells Lovely with first Sarah Jessica Parker scent – 28/06/05

US. The Lancaster group has formally unveiled the first feminine fragrance from actress Sarah Jessica Parker (The Moodie, 9 February).

Lovely will be launched this September in the UK and North, Latin and Central America. It will roll out to the Pacific region in October, followed by Asia in November and South America in December.

The concept, like Parker’s signature style, is a flashback to the classics of fashion design, made modern by eclectic twists on tradition.

The scent is described as feminine and chic, with a touch of fantasy. The juice is a silky white amber, and said to be timeless – suitable “for all women, from 17 to 107”, in the words of Parker herself.

The juice opens on notes of fresh mandarin, bergamot, rosewood, lavender and apple Martini, leading to a heart of patchouli and creamy orchid. The base features cedar, white amber, musk and woods.

The flacon, shaped like a teardrop, is topped with a faceted cap and a grosgrain ribbon collar. The initials “SJP” are engraved on the gold-tone actuator.

The outer carton is a pale ballet-slipper pink with a contrasting gold-coloured lining. The box’s cello-wrapping is secured with a signature “SJP” seal.

The full Lovely product line-up comprises 30ml, 50ml and 100ml edp sprays, a 200ml body lotion, and a 200ml bath and shower gel.

The ad campaign features shots of Parker in a pink, strapless Oscar de la Renta gown. The strap-line reads: “Lovely on the inside”.


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