The Macallan and EVERRICH Duty Free toast Harmony Collection finale with world-first launch

TAIWAN. The Macallan has partnered with EVERRICH Duty Free to unveil the sixth and final expression in The Harmony Collection with a world-first travel retail launch at Taipei Taoyuan International Airport.

The final release comprises two single malt Scotch whiskies crafted by The Macallan Whisky Mastery team: Inspired by Toasted Coconut, created exclusively for travel retail and Inspired by Fresh Coconut, available in domestic markets.

The travel retail-exclusive (TREX) Inspired by Toasted Coconut expression, priced at US$185, is available only with EVERRICH Duty Free from 5-25 August ahead of a wider airport roll-out.

To mark the world-first debut, The Macallan and EVERRICH have created a dedicated activation at Taipei Taoyuan International Airport inspired by a tropical beachside setting.

Palm trees and coconuts feature throughout the space, with Inspired by Toasted Coconut being the focal point.

At the pop-up, a display featuring all six Harmony Collection releases traces the evolution of the series from its first expression to the concluding edition.

The launch is complemented by a curated tasting ritual in The Macallan Boutique at Taipei Taoyuan International Airport. Guided tastings offer travellers an opportunity to sample the latest expression alongside selected previous Harmony Collection releases, highlighting their respective flavour profiles and stories.

Tasting flights can be reserved through a dedicated LINE reservation system.

All six Harmony Collection releases are exclusively available for purchase at The Macallan Boutique during the campaign’s run.

Bottled at 43.3% ABV, Inspired by Toasted Coconut has been created to emphasise coconut notes through cask selection and maturation.

The expression was matured in a combination of sherry-seasoned American oak casks and casks that previously held bourbon. According to The Macallan, the properties of American oak enhance the coconut character while the combination of casks brings balance to the whisky.

The nose offers notes of toasted coconut, crème caramel and white chocolate. On the palate, the whisky offers flavours of coconut truffle, charred pineapple and frangipane. Sweet oak and tropical fruit characterise the long, warming finish.

The packaging incorporates discarded coconut fibres, which are transformed through an emission-free process into a textured material with a natural black hue.

This builds on The Harmony Collection’s use of repurposed organic materials across previous editions and reflects The Macallan’s focus on exploring alternative materials within its packaging.

EVERRICH Duty Free Vice President of Merchandising Wang Ping said: “We are delighted to partner with The Macallan to present the world-first travel retail launch of Inspired by Toasted Coconut at Taipei Taoyuan International Airport. As the final release in The Harmony Collection, this exclusive debut reflects our shared commitment to bringing travellers exceptional products and memorable experiences.

“At EVERRICH, we are committed to delivering value beyond shopping by partnering with leading global brands to create travel retail experiences that combine quality, culture and innovation. We look forward to continuing our collaboration with The Macallan to bring more iconic brand experiences to travellers around the world.”

Edrington Regional Head of Marketing, Global Travel Retail & Western Europe, Alessandro Felicani added: “Inspired by Toasted Coconut brings together exceptional whisky mastery, innovative materials and immersive storytelling to create a truly harmonious experience.

“As the final release in The Harmony Collection, it was important to introduce a whisky of this character in a market with a deep appreciation for The Macallan.

“Taiwan’s highly engaged community of enthusiasts and collectors made it a natural choice for the world-first travel retail launch. We are pleased to give travellers the first opportunity to discover the new expression while also recognising the journey of The Harmony Collection as a whole.” ✈