The Moodie Report VIP News Alert – BPI

Rediscover L’Eau d’Issey through its New Look!

A travel among its fragrances, a reflection of the modernization of the brand.


New institutional visuals!

For its New Look, L’Eau d’Issey comes with 3 new visuals that enlighten the power and purity of water. It represents water as an element and like a story; tells us the exceptional power of water from the drop and water in motion to the motion into the bottle.

The simplicity and purity of the style conveys as naturally as breathing the captivating power yield by L’Eau d’Issey.


New outer packaging – Eau de Toilette & Eau de Parfum

L’Eau d’Issey new packaging represents the ultimate modernization of Issey Miyake L’Eau d’Issey fragrances, revealing the pureness, sobriety and elegance of the perfume lines with new snow white and powdery silver colors for an ever better visibility in point of sales.


A larger range for 2007!

The new Eau de Parfum range comes with a unique reference, 75ml, offering additional and diverse way to explore L’Eau d’Issey fragrances.

With this new size, L’Eau d’Issey wants to fit and reward its loyal consumers.

It also provides a unique new price positioning, adapted to the market and coherent with the Eau de Toilette lines.


New Eau de Parfum Limited edition!

This exclusive Eau d’Issey Limited Edition will please it fans with a 75ml Eau de parfum.

The uniqueness and pureness of the bottle and fragrance are like a very elegant and delicate dress for the autumn.


New codes, and new colors celebrate L’Eau d’Issey New Look!

From September lst discover L’Eau d’Issey podium, modern and luxurious, sober and elegant in complete affinity with the concept of the line.

On this prodium, a beautiful gift will be offered to our loyal customers for the purchase of a large size and a complementary product:

A prestigious 6ml Roll On Eau de Parfum,

offering a delicate way to apply a few drops of L’Eau d’Issey, a new pleasure
gesture like an everyday charming companion.

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