The Nuance Group (HK) will offer the latest “˜selfie camera’ from Casio, the EXILIM TR50, before it comes to the local market in Hong Kong.
The camera will be prelaunched at Nuance’s Sound & Vision Enriching Life and Fortress stores at Hong Kong International Airport – following Asian airport debuts with Nuance (HK) for the earlier Casio TR-100 and TR-150 in 2011 and 2012 respectively.
Both earlier models have broken sales records in Hong Kong, becoming the city’s top-selling camera range according to GfK Report 2013.
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Selfie help: The Casio EXILIM TR50 capitalises on the social media photo trend | ||
Nuance Regional Managing Director Alessandra Piovesana said: “The launch underlines our mission of constantly keeping our airport passengers ahead of time when it comes to first-of-kind and cutting-edge technological innovations.
“We are confident that it will further strengthen our strategy to capture the growing trends of travelling women and the younger segment. We will continue to work closely with our brands and vendor partners to bring airport passengers the ultimate unique and delightful shopping experience.”
