The Nuance Group (Singapore) has reopened the Bally standalone store at Singapore Changi Airport on 10 October. The 56sqm store is located at the Departure/Transit Lounge East of Terminal 1.
This is the second time Nuance has been awarded the concession, after successfully running the first term from 2010 to 2013. The tenure for this new store starts from October 2014 to September 2017, for a period of three years.
Having managed the brand’s mono-brand boutique previously at Changi Airport, Nuance has “a clear understanding” of the consumers’ demand, and is determined to demonstrate its know-how of retail operation at this location, the company said.
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Nuance will continue to operate the Bally store at Changi T1 until September 2017 |
Part of the strategy for this space is to focus on higher transaction volume through more accessible price ranges, particularly on its two core ranges – bags and shoes.
The newly reopened boutique has been designed to cater to the increasing demand of the footwear and accessories segment, appealing to all nationalities with a carefully-tailored merchandise offering that is synonymous to the brand’s philosophy.
Known as one of the world’s best shoe-makers, Bally already has a strong presence across Asia. Nuance believes that Bally caters to the pool of luxury shoppers and is in line with Changi Airport Group’s vision to offer the best-in-class luxury brands and an international high-end experience to all passengers traveling through Changi Airport.
