SINGAPORE. The Shilla Duty Free Singapore has introduced the Lightstick Lip Balm Collection, a Changi 1st worldwide airport exclusive developed in partnership with Amorepacific and Changi Airport Group.
The collection features lip balms inspired by the official lightsticks of seven K-pop groups – Super Junior, Girls’ Generation, SHINee, Riize, Red Velvet, NCT and aespa – blending K-beauty design with pop culture appeal.
A pop-up event held on 11 October at Singapore Changi Airport Terminal 1 Arrivals marked the global debut, giving travellers and K-pop fans the first opportunity to experience and purchase the limited-edition range.
The Lightstick Lip Balm Collection is now available at The Shilla Duty Free’s main transit stores in Changi Airport terminals 1, 2 and 4, as well as through iShopChangi. Shoppers who purchase two lip balms online receive a specially designed keychain (T&Cs apply).
This marks the first time The Shilla Duty Free has released a limited-edition range available to both travellers and non-travellers.
The Shilla Duty Free Vice President Head of International Business Jeff Lee said, “As a leading travel retail operator, we are honoured to bring this Changi 1st worldwide airport-exclusive experience to travellers.
“As travellers’ top choice shopping destination before their journey, Shilla is committed to engage global shoppers through unique launches that blend pop culture, beauty and creativity.
“We look forward to introducing even more exclusive launches in partnership with Changi Airport Group and our brand partners.”
Amorepacific Head of Open Alliance Team Bruno Jang noted, “We are thrilled to return with a season two of the Lightstick Lip Balm collaboration; to partner with The Shilla Duty Free Singapore and Changi Airport Group for its global debut in Singapore, famously known as a hub of K-pop excitement.
“This partnership reflects our shared vision of bringing innovation, beauty and joy to fans and travellers around the world.” ✈
