This Week on Social Media is our regular column where we spotlight how airports, retailers and brands are connecting with travellers through creative and engaging campaigns on social media.
Love, luck and festive cheer are driving February’s travel retail promotions. Duty-free operators are turning festive gifting into social media moments, engaging travellers and highlighting curated seasonal promotions.
Dubai Duty Free
Dubai Duty Free is welcoming Lunar New Year with festive celebrations across its retail spaces.
A video features retail team members sharing festive greetings and prosperity wishes for the year ahead.
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World Duty Free
World Duty Free at London Heathrow Airport drives Lunar New Year sales with a £10 Red Packet voucher promotion running through 3 March. The offer applies to a wide range of gifting products, encouraging higher basket spend during the peak travel period.
Aelia Duty Free Genève
Lagardère Travel Retail-owned Aelia Duty Free Genève at Geneva Airport celebrates Valentine’s Day with exclusive shopper vouchers across multiple categories.
Travellers can win with promotions on Avelines chocolates, Chiarate Deschi jewellery and Mavala Suisse nail polish, among others.
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Aelia Duty Free Albania
Aelia Duty Free Albania highlights purpose and passion this Valentine’s.
Beyond gifts, the retailer focuses on creating experiences that delight both customers and teams, reflecting the dedication, teamwork and care behind every product, display and interaction – inviting them to choose growth, purpose and a meaningful career.
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Perth Duty Free
Avolta-managed Perth Duty Free invites travellers to celebrate Valentine’s Day with live music, a Love Message Wall and a photo booth. Club Avolta members will also receive a complimentary photo, while all shoppers can benefit from Spend & Save through 1 March.
cdf Haikou International Duty Free City Shopping Complex
cdf Haikou International Duty Free City Shopping Complex is marking Lunar New Year with a livestream selling event, inviting followers to join a virtual duty-free tour and enjoy exclusive festive gifts.
The initiative highlights the continued push into digital engagement and ecommerce during the peak holiday period.
cdf Sanya Duty Free International Shopping Complex
cdf Sanya Duty Free International Shopping Complex is ushering in the Year of the Horse with a large-scale Lunar New Year festival blending duty-free promotions with immersive cultural showcases.
The activation features intangible cultural heritage displays, traditional musical performances, a Fortune God-themed parade and interactive folk art experiences during this peak travel season.
Duty Zero by cdf
Duty Zero by cdf is inviting travellers to elevate festive gifting this Lunar New Year and Valentine’s Day with premium wines and Champagne.
Promotions include 5x cdf points, -8 to -15% off multi-bottle purchases and exclusive airport discounts reaching HK$4,088 (US$523).
Lotte Duty Free
Lotte Duty Free is connecting with Chinese consumers this Lunar New Year through a gamified event on Xiaohongshu (RedNote).
Participants can win one of three RMB888 (US$129) cash red packets by capturing the ‘Upside-Down Fu’ (福) in a video, sharing their watermarked screenshot and posting their 2026 wishes.
Beauty&You by The Shilla Duty Free
Beauty&You by The Shilla Duty Free is marking Valentine’s Day with a curated gifting campaign spotlighting beauty, fragrance and accessories at its Hong Kong International Airport and its online stores.
The promotion features limited editions and best-selling brands, including SK-II, La Mer, Ray-Ban, Diptyque, YSL Beauté, Penhaligon’s and Givenchy, encouraging couples to shop curated exclusives ahead of departure.
King Power Duty Free
King Power Rang Nam welcomes this Lunar New Year with an extensive range of exclusive offers, such as red envelopes and discounts on fashion, watches and jewellery.
Visitors can also enjoy interactive events, family-friendly workshops and cultural experiences, making shopping both rewarding and festive from 12-22 February.
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Eraman
Eraman, the retail division of Malaysia Airports, is ushering in the festive season with instant savings for travellers.
In Kuala Lumpur International Airport terminals 1 and 2, shoppers can enjoy RM50 (US$12.80) off with a minimum spend of RM950 (US$243) or RM100 (US$25.60) off with a minimum spend of RM1,200 (US$307) throughout February and March.
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Duty Free Philippines
Duty Free Philippines joins the travel retail community in celebrating Lunar New Year with limited-time promotions from 13-15 February at its downtown locations, Luxe Duty Free and Duty Free Fiestamall in Manila.
Highlights include up to -30% off perfumes, cosmetics, fashion and toys, plus special discounts on chocolates, liquors, jewellery, fashion and electronics.
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Delhi Duty Free
Delhi Duty Free invites travellers at Indira Gandhi International Airport to enjoy Valentine’s Day with premium wines and exclusive duty-free offers.
From sparkling celebrations to rich reds and elegant whites, shoppers can pre-order their favourite bottle and pick it up at the airport.
Mexico Duty Free
Avolta-run Mexico Duty Free celebrates Chinese New Year with vibrant displays and interactive experiences. Travellers can enjoy glowing lanterns, red envelopes and tables full of good wishes that symbolise luck and prosperity.
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Dominican Republic Duty Free
This Valentine’s Day, Dominican Republic Duty Free by Avolta invites travellers to share the love with their pets. Canipiel products are available at -15% off in-store through 14 February.
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