This Week on Social Media is our regular column where we spotlight how airports, retailers and brands are connecting with travellers through creative and engaging campaigns on social media.
The peak summer travel season is in full swing, with destinations, major summer events and travel retail moments driving strong engagement across airport and retailer social feeds, further boosted by events such as the FIFA World Cup.
This week, we highlight standout posts capturing the momentum.
Los Angeles International Airport
Los Angeles International Airport is joining FIFA World Cup excitement with a playful video featuring passengers performing football tricks with a ball at the terminals.
The message driving the activation is clear: the road to FIFA 2026 starts here.
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San Francisco International Airport
San Francisco International Airport is tapping into FIFA World Cup fever with the launch of new limited-edition Bay Area merchandise for arriving travellers.
The collection is available at Mills Cargo and Mile 49 Market in Harvey Milk Terminal 1, and 16th & Dolores in Terminal 2.
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Portugal Duty Free
Embracing the spirit of summer travel, Portugal Duty Free’s seasonal campaign is designed to engage travellers at Lisbon Duty Free T1.
Travellers who spend €250 or more across any product category can receive an exclusive Cantê bag, blending travel spirit with relaxed summer style.
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Dubai Duty Free
Dubai Duty Free is bringing a playful twist to its summer travel campaign with a travelling teddy featured in a video showcasing the character shopping across its retail spaces.
The activation captures the spirit of summer travel as the teddy explores different store areas throughout the airport.
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Qatar Duty Free
Qatar Duty Free is tapping into football fun as FIFA World Cup anticipation builds, engaging travellers across Hamad International Airport.
Official FIFA World Cup 2026 kits and merchandise are available across key retail touchpoints, including the pop-up, Adidas, The Sports Shop and Arrivals.
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China Duty Free Group
China Duty Free Group has released a video promotion highlighting summer skincare essentials at its Shanghai Airport store, featuring a curated selection of best-selling sunscreens from leading beauty brands.
The edit showcases high-demand products tailored to different skin types and summer travel needs.
Macau Duty Free (Avolta)
Avolta-run Macau Duty Free is aligning with FIFA World Cup excitement as the global celebration spans stadiums, social media and travel retail touchpoints, supported by in-store promotions designed to engage travelling consumers.
The retailer is inviting shoppers to join a gamified promotion, where those spending MOP800 (US$99) or more can play a claw machine for a chance to win limited-edition football-themed plush toys.
Lotte Duty Free
Lotte Duty Free is welcoming the anticipated summer travel surge with its Big Summer Sale, featuring product recommendations and the M-PICK selection.
At its Myeong-dong flagship store, selected K-beauty brands are available at special discounted prices.
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Shinsegae Duty Free
As peak travel season gains momentum, Shinsegae Duty Free is driving engagement through its Flyquency programme.
Shoppers departing from Korea can accumulate stamps with each visit and exchange them on future trips for duty-free points and premium products from key brands.
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Hyundai Duty Free
Hyundai Duty Free is spotlighting a curated selection of summer essentials for travelling consumers.
The range covers heat-relief travel gear, skincare and sun protection, seasonal accessories and premium spirits for summer evenings.
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Duty Free Mexico
As the FIFA World Cup kicks off, Duty Free Mexico by Avolta is engaging travelling supporters at the start of their journey through a campaign that celebrates the spirit of global football.
Shoppers are invited to explore leading brands across the store network and immerse themselves in the excitement of the world’s biggest football celebration.
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Duty Free Americas
Duty Free Americas in Venezuela is gearing up for the FIFA World Cup with a brand-led campaign designed to engage travelling consumers.
The initiative highlights brands across categories, aligned with increased travel demand around the global sporting event.
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