Global eyewear specialist Rodenstock has said that it is “absolutely delighted” with the results of its participation in the inaugural Moodie Davitt Virtual Travel Retail Expo.
“The whole team was extremely impressed by the professional approach of this virtual travel retail event,” said Rodenstock Global Retail Eyewear Director Petra Eckhardt-Koestler. “We saw a lot of traffic during the week and, for us, it was a very good event with excellent attendance, informative webinars and very good meetings.”
Rodenstock held both pre-arranged and spontaneous meetings throughout the five-day live show (12-16 October). During this time, Rodenstock was able to create new business partnerships and strengthen existing relationships during a very difficult time in the industry.
Thanks to the cost-effective and highly-functional platform offered by the Virtual Travel Retail Expo, Rodenstock was able to boost recovery across all territories and channels. The company has also secured new business with Rouge Duty Free in Grenada during Expo week.
“Around 30% of meetings were as a result of contacts at the event,” added Eckhardt-Köstler. “The quality of all meetings was extremely good and feedback on the look and design of our stand was very favourable.”
Eckhardt-Köstler also applauded the quality of the Virtual Travel Retail Expo’s Knowledge Hub sessions. She said: “We really enjoyed the Knowledge Hub sessions; the quality of information provided was excellent – the interviews with the Dufry and Lagardère CEOs were particularly compelling.”
Rodenstock’s #Virtual Stand highlighted its Rodenstock and Porsche Design sunglasses brands. The stand offered many interactive elements and striking video content that showcased the company’s latest product innovations, sales and marketing initiatives. Travel retail stakeholders can still visit Rodenstock’s #Virtual Stand in the 30-day post-Expo encore period.
“We’re really thrilled with the results,” concluded Eckhardt-Köstler. “It has enabled us to deepen our current business partnerships with the industry’s leading travel retail operators and confirm new launch programmes once we move into recovery next year.”
