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Tom Ford’s modern take on a perfumery classic: the designer’s White Patchouli feminine fragrance |
UK. Tom Ford Beauty has introduced a new feminine fragrance from the designer, called White Patchouli. It is being rolled out to travel retail this month.
The floral-infused woods fragrance is described as a classically-inspired reworking of one of perfumery’s most distinctive scents, historically associated with luxury and opulence.
Ford’s version is crafted around the prized Patchouli Orpur. Other key ingredients include bergamot, white peony, rose, coriander, jasmine, blonde woods and incense.
“The bohemian spirit of patchouli gives it a mysterious power, but has also made it dark and heavy,” explained the designer. “I wanted to free a patchouli from that cliché and present it in a truly innovative way: sparkling, sophisticated and clear.”
The flacon for White Patchouli is a white version of the Tom Ford Black Orchid bottle. It features white opal glass with 23K gold accents.
The outer carton is a matching matte white, finished with gold detailing. Its exterior is marked with the same raised fluting that adorns the bottle.
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