GERMANY. Travel Blue has rolled out its EcoJourney backpack in global travel retail through a listing with Gebr. Heinemann at Düsseldorf Airport.
Designed for modern business travel, the latest gear blends a sleek, professional look with practical functionality, fitting most airlines’ overhead compartments. Key features include a side shoulder strap, carry-on straps with hidden main strap technology, a padded laptop compartment and smart interior organisers.
Made from 100% recycled nylon, EcoJourney retails in selected global stores at an RRP of US$119.90. The launch expands the Traveller Collection and targets the Gen Z consumer segment.
Travel Blue reinforces its positioning as a category leader in recycling and sustainability, advancing its mission to reduce the environmental footprint of global travel retail through practical innovation.
Through its ‘Our Blue Way’ initiative and ongoing use of recycled plastics, the company has now reached the equivalent of over 42 million 500ml plastic bottles.
Gebr. Heinemann Accessories Buyer Oliver Kölln said: “We are delighted to be among the first retailers to bring the EcoJourney backpack to travellers. The Travel Blue portfolio has the strength and depth to engage all travellers and drive sales, as passenger buying patterns shift.”
Travel Blue Managing Director Daniel Levin added: “Our long-standing partnership with Gebr. Heinemann spans over 25 years, making them the perfect partner for this global launch.
“The Travel Essentials category is growing consistently as shoppers spanning all ages and demographics seek to fulfil their immediate need, such as forgotten electronic equipment, as well as buy thoughtfully designed, higher-value items that capture the spirit of travel, such as a backpack.
“The EcoJourney backpack is part of our highly successful backpack range. It is lightweight, affordably priced and made from high-quality materials, fitting exactly with Gen-Z’s functionality and value demands.”
Travel Blue backpacks include a three-year global warranty, reflecting the company’s commitment to quality and durability. ✈
