Travel retail communication, consumer engagement and staff training under the spotlight at Beauty Tech Live

Beauty Tech Live is organised by The Moodie Davitt Report in partnership with leading B2B beauty title BW Confidential. Design and event curation is being managed by FILTR.Qingwa.

CircleSquare is an international agency which describes itself as a global network of creative people brought together by a shared ambition – to create engaging, people-centric brand experiences.

Zermatten, the subject of a particularly well-received interview in the Hainan-focused recent edition of The Moodie Davitt Magazine, will talk about how to define an ideal O2O journey, arguing that companies need to forget about channels and focus on people instead.

He will examine the role of digital and physical touchpoints; explain how he believes physical retail must evolve; talk about the use of tech in travel retail and how to avoid common pitfalls. He will then marry these points in an overview of how technology can help bring all touchpoints together in an enhanced travel retail ecosytem.

ACDL is a leading Hong Kong-based education and training firm, specialised in premium and luxury retail. It is a trusted advisor to leading brands, dedicated to improving retail operations, customer experience and sales performance. Its team combines real-world human resources plus sales and marketing experience to ensure clients achieve retail operational excellence and success.

President Laurence Ouaknine has pivoted the company during the COVID-19 crisis to place a particular focus on e-learning and CRM. “Crisis situations are always a booster of ideas and I foresee that we will see soon several outstanding initiatives to enable brands to reconnect directly with the (non) traveller,” says Ms Ouaknine. “A proper CRM requires having digital tools to record the information and well-trained staff to leverage them.”

With passenger numbers reduced, it is more important than ever to increase basket size and conversion rate, she insists. In the last six months ACDL has created over 60 soft skills digital contents in multiple languages to fulfil those needs. During the session, Ms Ouaknine will discuss those initiatives and explain how new technologies are allowing the travel retail sector  to re-invent itself.

NASDAQ-listed iClick is a powerful independent online marketing and enterprise data solutions provider that connects worldwide marketers with audiences in China, helping them to avoid pitfalls and maximise their reach and effectiveness.

At last year’s Virtual Travel Retail Expo, the company published a White Paper which revealed the latest Chinese market trends and the travel retail outlook. The White Paper was based on analysis provided by iClick’s proprietary iAudience platform, which covers more than 940 million Chinese consumers, including 98.7% of Chinese ‘netizens’. iClick is the exclusive sponsor of the Knowledge Hub at Beauty Tech Live. It is also a Platinum Partner at the 2021 Virtual Travel Retail Expo (18-22 October).

Cody Chan is mainly responsible for leading the Global Account Management team to provide clients with data-driven omnichannel marketing and SaaS-based solutions in the travel retail sector.

At Beauty Tech Live he will talk about a range of subjects including how iClick would advise a beauty brand that is trying to reach the Chinese traveller through digital technology.

Companies at the forefront of digital innovation will showcase products, services and tech solutions through interactive virtual stands at the Beauty Tech Live Exhibition Hub. The Exhibition Hub is complemented by an outstanding Knowledge Hub conference programme and an Experience Hub showcasing beauty tech in motion with a range of live demos and workshops.