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A plane from the mic-o-mic assembly toy range |
SWITZERLAND. Newly formed agent Travel Retail Experts will make its debut at the IAADFS Duty Free Show of the Americas next week with a collection of mic-o-mic children’s construction toys and a range of WWF plush animals (Codipe booth number: 2516).
The company is offering a collection of mic-o-mic educational assembly toys, including brightly coloured trucks, planes, cars and characters aimed at children aged from three to eight years.
Designed to be constructed and then played with on their own or with other models in the range, the toys are said to improve the child’s fine motor skills.
Alongside mic-o-mic will be a collection of WWF-branded plush toys designed to appeal to all ages.
Made from soft fur fabric with fine detailing, the toys all carry the WWF tag indicating that for each one sold a contribution is sent to WWF World Wide Fund for Nature (formerly World Wildlife Fund) to help protect animals in the wild.
The new WWF Mother and Baby Combo Collection includes polar bars, penguins, red foxes and Arctic hares as well as apes, big cats and marine creatures. The WWF plush range also includes dolphins, elephants, pandas, monkeys and other animals from all over the world.
The products range from small keyrings to large fluffy toys.
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The WWF red fox Mother and Baby Combo |
All materials used in both mic-o-mic and WWF plush toys are of high quality and comply with the current statutory safety requirements for children’s toys, according to Travel Retail Experts.
About Travel Retail Experts
Based in Switzerland, Travel Retail Experts Ltd is a worldwide agent for duty free and travel retail representing brands in the children’s products and gifts category. Besides mic-o-mic and WWF plush toys, the company holds the European contract for Disney fragrances.
Travel Retail Experts was established in January 2009 by three industry experts: Lutz Natonek, Managing Director of Lunato Trading Ltd, travel retail agent for Mimex Brands and Labels, which is the global licensee of WWF plush toys; Martin Rechberger, owner of R-Trade Ltd, which offers a range of products including the European contract for Disney fragrances; and Jürg Mumenthaler, former Export Manager Duty Free for Nici Plush, who launched mic-o-mic assembly toys in travel retail several years ago while working at Weitnauer.
For details, contact Jürg Mumenthaler, Travel Retail Experts, tel: +41 61 401 57 00, or e-mail: juerg.mumenthaler@travelretailexperts.ch
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