The travel retail community is heralding the start of the Lunar New Year with a dazzling array of vibrant promotions, campaigns, limited-edition launches and best wishes as the Year of the Tiger begins with a roar.
In Chinese culture the mighty tiger symbolises courage and strength, bravery and fearlessness; qualities that the travel retail sector will certainly need amid a still deeply uncertain, pandemic-ravaged world. Our special column presents a round-up of images from brands, retailers, and airlines as they celebrate the Lunar New Year.
