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The new Truth or Dare by Madonna fragrance makes its Asian debut with Nuance-Watson (HK) |
Nuance-Watson (HK) has launched the new Truth or Dare by Madonna fragrance at its Hong Kong Airport Temptation Duty Free stores ahead of other travel retailers across Asia.
In recent months the retailer has also spearheaded exclusive Asian launches for Ralph Lauren’s Big Pony Fragrance Collection for Women and Anna Sui’s Fairy Dance Secret Wish at HKIA.
Supported by prominent promotional activities, the new launch includes a gift-with-purchase promotion offering the Madonna Truth Gift Beaded Bangle.
 Meeting Madonna |
| They say you should never meet your heroes. Well, sometimes they say wrong. For this writer, meeting Madonna last week in New York City, at the launch event for her debut fragrance Truth or Dare, was an unrivalled “pinch me” moment, in a 16-year travel retail career that has contained a whole host of amazing experiences. On no level did she disappoint. |
| More on The Moodie Blog |
General Manager, Perfumes & Cosmetics Lay Leng Tan said: “This exclusive premiere of Madonna’s debut fragrance is yet another joint effort with Coty Prestige Travel Retail, following last October’s triumphant launch of Bottega Veneta’s first ever scent. We are grateful to enjoy such privilege when it comes to showcasing new products ahead of other travel retailers in Asia. We are confident [we will] register another success with this launch, with more to come in the pipeline.”
“Coty has successfully launched several fragrance brands in the celebrity category with ongoing success stories such as Jennifer Lopez and Gwen Stefani,” said Jan Kristiansen Binder, Director – Asia Pacific, Coty Prestige Travel Retail.
“Coty is now co-operating with a music icon who is much more than a celebrity. Together with our retail partners across the world, we introduce Truth or Dare by Madonna, the first fragrance from a true idol and the most successful female recording artist of the century. Leveraging on all Madonna’s planned activities in 2012 such as a new album released in March, World Tour starting in May and a new film directed by herself later on in 2012, we have definitely high sales expectations of the new fragrance.”
Truth or Dare by Madonna is described as a floral fragrance, which features a blend of elements such as gardenia and creamy tuberose balanced out by subtle woods and vanilla.
