Premium travel, business and lifestyle accessories brand Tumi has announced the opening of its newest retail location within the New Tom Bradley International Terminal (TBIT) at Los Angeles International Airport (LAX).
The 900sq ft corner store showcases the brand’s travel lifestyle product assortment including travel cases, business briefs, day bags, small leather goods, electronics, and eyewear.
The store features 14ft ceilings with skylights encapsulated by glass resin mobiles; these reflect the wave paneling on the walls, creating a sense of space to facilitate ease of shopping, the brand said. Tumi’s signature red colour is integrated into monolithic columns which extend into the interior of the store, creating seamless design integration from outside to within.
To celebrate the launch, a limited edition three-piece collection will be revealed, exclusive to travel retail.
Reinterpreted from Tumi’s best-selling Alpha Bravo Collection, the silhouettes include the Knox Backpack, Hawthorne Brief and Meade Slim Messenger, crafted from Tumi’s iconic ballistic nylon material and exclusive Espresso colour way. Each day bag style features a luggage tag bearing a “˜Tumi Limited Edition’ plate.
A special accessories area has been incorporated to showcase the brand’s growing focus on more lifestyle categories such as sunglasses, belts, wallets, and mobile electronic items.
Tumi said the LAX opening underlines its plans to further expand its travel retail footprint. “Recognising the global growth opportunity within this environment, [Tumi] will use travel retail store locations to reinforce its lifestyle brand positioning, targeting the global citizen.”
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The 900sq ft Tumi store at LAX showcases the brand’s travel lifestyle product assortment including travel cases, business briefs, day bags, small leather goods, electronics, and eyewear | |
