DFWCA’s updated training programme shines a spotlight on common duty-free sales mistakes, while emphasising the distinct dynamics that set the channel apart from domestic retail.
Designed for sales professionals, the Certificate in Duty Free and Travel Retail incorporates the latest industry strategies to support sales team performance, and offers specialised training to help them understand and succeed in the channel.
Developed by the Duty Free World Council and supported by major global brands, it delivers practical and commercial insights tailored to the industry.
From product placement to shopper behaviour, the programme explores travel retail as a highly specialised sector, shaped by more than 70 years of evolution. It highlights how the channel differs from domestic retail, including the added complexities of pricing, logistics and compliance.
DFWCA’s updated course equips sales teams with the tools to succeed in travel retail by addressing real-world challenges, and avoiding the costly mistake of applying domestic retail strategies to a specialised channel.
The revised course also offers an introduction to the duty-free and travel retail industry, its key players, and how the channel operates. Upon completion, sales teams will develop a deeper understanding of travellers and build stronger customer connections to boost sales.
Interested participants can sign up via the website. ✈
