Brand: Urban Decay
Launch: In April the make-up brand opened its first counter in Asia Pacific travel retail, in Singapore Changi airport with The Shilla Duty Free.
Details: Urban Decay, which made its global airport retail debut at Dublin Airport T1 in March, has rolled out into Changi T2, with a 15sq m counter within the main fragrances and cosmetics area. The installation features a back wall and gondola, which highlights the brand’s best-selling Naked Palettes.
In addition, two make-up artists have been delivering complimentary make-overs and consultations.
Comment: “The long-awaited opening has been very well received among travellers,” noted L’Oréal Travel Retail. “This counter helps to increase brand awareness and offers customers a more luxurious and comfortable “˜first contact’ with the brand.”
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The 15sq m Urban Decay podium opened at Singapore Changi T2 in April |
