GREECE. Leading specialty retailer of lingerie and beauty products, Victoria’s Secret, has opened its second Beauty & Accessories store at Athens International Airport, in partnership with Agora Trading and Hellenic Duty Free Shops. The store, which opened its doors on 23 March, is located within Departures and is accessible to all passengers. The brand made its debut at the airport last summer.
The new Athens shop carries an assortment of best-selling Victoria’s Secret beauty products, including the FiFi Award-winning Victoria’s Secret Bombshell, and the newest fragrance launch, VS Angel Gold. The popular scented VS Fantasies body care range is also available.
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Victoria’s Secret opened its second Beauty & Accessories store at Athens Airport on 23 March |
In addition, the second Athens airport shop offers a unique accessories collection which is exclusive to the Beauty & Accessories concept stores. Described as perfect for self-consumption or gift-giving, the assortment includes a wide range of Victoria’s Secret branded cosmetic cases, bags, scarves and sunglasses; luxury small leather goods; and business accessories and luggage.
Highlights include travel wallets in the brand’s signature pink stripe, and VS Jet Set passport covers in an array of colours and finishes, including a pink or leopard Saffiano leather; pink and green snake printed leather; or a mint green pearlised leather. An assortment of glamour and cotton panties is also available in a wide range of styles, colours and prints.
The store design is described as contemporary and glamorous, with a modern, dynamic storefront. The interior features black cherry fixtures, lit focal walls, a gallery of black and white imagery, and a video wall featuring Victoria’s Secret Supermodel video footage.
Deputy CEO & General Manager of Folli Follie Group George Velentzas commented: “We are thrilled to join hands with Victoria’s Secret and Agora Trading for a second time within a few months. The first Athens Airport VSBA boutique has taken the market by resounding success and, yet, we have the greatest confidence that the addition of the second store will appeal greatly to our travel savvy and forever young customers.”
MORE ABOUT AGORA TRADING
Agora Trading is a privately-held retail company which operates in domestic and travel retail locations. The company is Limited Brands’ partner for its international development in a wide geographical territory and is currently focused on opening and operating retail boutiques in leading international airports and other key travel retail channels.
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