Villars Maître Chocolatier is going to this month’s TFWA World Exhibition with revamped brand positioning, identity and packaging (Stand: Riviera Village RH 16).
The Swiss brand aims to underline its roots, highlighting its use of “pure and rare” Swiss Alps milk from Fribourg.
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Villars Maître Chocolatier is intent on strengthening its brand identity through new packaging and products | ||
Villars has modernised and simplified its packaging to highlight the different types of chocolate from white to milk (blue) and dark (black).
Villars will introduce new products including three chocolate bars: Fusion Pure is a blend of milk and dark chocolate, Blond Pure combines the taste of biscuit, caramel and Swiss milk and Dark Pure Fruity 64% Swiss dark chocolate with 64% cocoa butter.
Premium Bar with Ingredient Collection is relaunched with traditional recipes and new pack design: Milk Collection with Milk Hazelnuts/ Milk Almonds/ Milk Coffee/ Milk Orange and Dark Collection with Dark Hazelnuts/ Dark Almonds/ Dark Coffee/ Dark Orange.
And Villars has two new sets of three 100g bars: Pure gift pack of Blond Pure, Milk Pure and Fusion Pure and Ingredient with Milk Hazelnuts, Milk Orange and Dark Coffee.
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Villars has modernised and simplified its packaging to highlight the different types of chocolate | ||
