VuQo Inc, maker of VuQo Premium Vodka, the world’s first premium vodka distilled from coconut nectar, recently expanded its agreement with Playboy Enterprises for Playboy Spirits.
Earlier this year, the Philippines-based company signed a licensing agreement with Playboy Enterprises to produce and distribute Playboy Vodka in Asia Pacific.
The new deal now covers a super-premium line of spirits that includes vodka, tequila, and gin, which will all be available globally. Playboy Vodka and Playboy Tequila are set to be launched later in 2013, while Playboy Gin will be available worldwide next year.
This development puts the two companies on the map as significant players in the global spirits industry, VuQo said in a statement.
Financial terms of the agreement were not disclosed.
About VuQo Inc
VuQo Inc was founded in 2005 with a mission to create innovative, high-quality Philippines-made wines and spirits. Its flagship brand is VuQo Premium Vodka, claimed to be the world’s first and only vodka distilled from coconut and made in the Philippines. The company also owns Haliya Light Fruit Wines, premium wines handcrafted from locally-grown fruits. Both brands are exported to the US and sold at Duty Free Philippines.
About Playboy Enterprises, Inc
Playboy Enterprises, Inc is a media and lifestyle company that markets the Playboy brand through a wide range of media properties and licensing initiatives. The company publishes Playboy magazine in the US and abroad, and creates content for distribution via television networks, websites, mobile platforms and radio. Through licensing agreements, the Playboy brand appears on a wide range of consumer products in more than 150 countries, as well as retail stores and entertainment venues.
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